Experian Adds a Blend of Commercial and Consumer Information to Credit Risk AdvisorSM

Experian Adds a Blend of Commercial and Consumer Information to Credit Risk AdvisorSM

Blended data provides credit managers with information on the business and the business owner to help them make better credit decisions

Costa Mesa, Calif., April 7, 2008 Experian®, a global information services company, today announced that its Credit Risk AdvisorSM product is enabling greater insight into a small business. By incorporating commercial information on the business and consumer information on the business owner, Credit Risk Advisor provides a more complete view into the overall creditworthiness of a small business. This allows credit managers to make small-business risk decisions with greater speed and accuracy.

“In today’s economy, more and more small-business owners are using their personal finances to meet their business obligations,” said Marc Kirshbaum, president of Experian’s Business Information Services. “By bringing together business and business owner information in Credit Risk Advisor, we help our clients improve their bottom-line performance by providing a tool that is significantly more predictive of small-business credit risk than using commercial data alone.”

A joint effort with eCreditTM, Credit Risk Advisor is an end-to-end account and portfolio management tool that integrates eCredit’s credit decisioning technology with Experian’s robust data assets and predictive risk models, including the new addition of Small Business IntelliscoreSM. The service also includes automated workflow functionality and configurable decisioning criteria, enabling users to develop and easily implement a credit policy that identifies areas of risk and opportunity across their entire portfolio.

“Credit professionals are finding it more important than ever to employ resources that help them manage risk among their small-business customers,” said Jim Swift, president and CEO of eCredit. “Credit Risk Advisor is uniquely positioned to fill that need by providing a tool that combines Experian’s blended information and scoring models with eCredit’s proven automation technology, allowing them to analyze more companies and manage the risk of their entire portfolio.”

For more information about Credit Risk Advisor or about Experian’s other advanced B2B services, please visit www.experian.com/b2b or call an Experian sales representative at 1 800 509 5493.

About Small Business Intelliscore
This is an industry-leading risk model developed especially for evaluating the financial health of a small business. The model brings together information on the business and the business owner to generate a more predictive score.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion.

For more information, visit the Group’s Web site on www.experiangroup.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

Roslyn Whitehurst
Experian Public Relations
1 714 830 5578 Telephone
roslyn.whitehurst@experian.com Email

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