Connecting businesses with their customers
Consumers want greater convenience and personalised, seamless experiences, and businesses want to understand their customers better and communicate with them more effectively.
In a crowded marketplace, businesses want to understand their customers better and communicate with them more effectively. They need to be able to identify audience groups, then send them relevant messages and offers — while managing their costs as effectively as possible. We support businesses to have more meaningful interactions by using data-driven insights, helping them to connect with customers, develop stronger relationships and enrich their experiences.
segmentation data on markets with 1bn people
average time saved to develop and deploy marketing
Ascend Marketing enables marketers to launch intelligent marketing campaigns, delivering timely and personalised offers
A cloud-based platform, its powerful Audience Engine is purpose built for advanced campaign management. It has an intuitive drag-and-drop visual interface allowing users with little or no prior coding experience to create custom campaigns. Using Experian’s advanced pinning technology, it combines the freshest credit data available with new data sets, such as property assessor, deed and mortgage data from third parties, as well as customer data.
It then helps marketers segment that information so they can better understand their customers and find those who might benefit from an offer. Marketers can apply their creativity and tailor messaging to launch omnichannel campaigns. They can assess whether particular campaigns resonate with consumers, make any necessary adjustments and measure their return on investment.
We make credit and lending simpler, faster and safer for consumers and businesses.
We help organisations in specialised verticals harness data, analytics and software to make smarter choices.
We protect consumers and businesses from fraudsters.