Connecting businesses with their customers
Consumers want greater convenience and personalised, seamless experiences, and businesses want to understand their customers better and communicate with them more effectively.
Making customer and business interactions more meaningful
In a crowded marketplace, businesses want to understand their customers better and communicate with them more effectively. They need to be able to identify audience groups, then send them relevant messages and offers — while managing their costs as effectively as possible. We support businesses to have more meaningful interactions by using data-driven insights, helping them to connect with customers, develop stronger relationships and enrich their experiences.
1bn
segmentation data on markets with 1bn people
+80%
average time saved to develop and deploy marketing
Strategy in action: Ascend Marketing
Ascend Marketing enables marketers to launch intelligent marketing campaigns, delivering timely and personalised offers
A cloud-based platform, its powerful Audience Engine is purpose built for advanced campaign management. It has an intuitive drag-and-drop visual interface allowing users with little or no prior coding experience to create custom campaigns. Using Experian’s advanced pinning technology, it combines the freshest credit data available with new data sets, such as property assessor, deed and mortgage data from third parties, as well as customer data.
It then helps marketers segment that information so they can better understand their customers and find those who might benefit from an offer. Marketers can apply their creativity and tailor messaging to launch omnichannel campaigns. They can assess whether particular campaigns resonate with consumers, make any necessary adjustments and measure their return on investment.
Gain a better understanding of their customers.
Connect with more customers.
Create effective customer experiences.
Significantly reduce the amount of time to develop and deploy a campaign.
Data is depersonalised to address local regulations.
Gain a holistic market view.
Consumer sync
Enables businesses to correctly identify and authenticate customers across different channels
Consumer view
Allows businesses to enrich and augment their own data to find their ideal customers, focus on finding new customers and market to them in more meaningful ways
Consumer Information Portal
Where UK consumers can learn about how we help organisations with marketing, advertising and service delivery, how we process marketing services data
Improving credit and lending
We make credit and lending simpler, faster and safer for consumers and businesses.
Specialised verticals
We help organisations in specialised verticals harness data, analytics and software to make smarter choices.
Helping businesses verify identity and combat fraud
We protect consumers and businesses from fraudsters.