New content focuses on evaluating and practicing a preparedness plan so businesses can take their incident response to the next level

Costa Mesa, Calif., September 22, 2015 — A Ponemon Institute study sponsored by Experian Data Breach Resolution found that a majority of businesses surveyed had a data breach response plan in place, but many were not confident in their response and did not practice their plan through discussions or drills. To help companies take their preparedness to the next level, Experian Data Breach Resolution enhanced its Annual 2015–2016 Data Breach Response Guide with new content that focuses on the gaps organizations still face with their incident response.

Companies today realize the need for a data breach response plan, but taking the next steps to respond successfully to a data breach seems to be the Achilles’ heel in preparedness. Forty-one percent of Ponemon Institute survey respondents do not have a set time for reviewing or updating their plan, and 37 percent have not reviewed or updated their plan since it was put in place.

“A response plan in a binder does not really prepare a company for handling a breach,” said Michael Bruemmer, vice president at Experian Data Breach Resolution. “Organizations need to develop what if’ scenarios that require a plan ‘B‘ and ’C‘. This is important because a breach may be intended to damage a company’s reputation, for extortion purposes or to compromise customers’ reputations. How should unique circumstances be managed? It should all be part of the plan.”

The complimentary Guide can be downloaded at http://bit.ly/1QUx19X.

Some of the Guide’s new content includes more step-by-step instructions, checklists and a preparedness quiz. Organizations that have not developed a plan yet will find the guide also offers content addressing the notification process, how to select external vendors and the public relations component of a breach response.

For additional data breach resources, including Webinars, white papers and videos, visit http://www.experian.com/databreach. Read the Experian Data Breach Resolution blog at http://www.experian.com/dbblog.

Contacts:
Jocelyn Kemly
Edelman
1 206 664 8616
jocelyn.kemly@edelman.com

Sandra A. Bernardo, APR
Experian Data Breach Resolution
1 949 567 3676
sandra.bernardo@experianinteractive.com

About Experian Data Breach Resolution
Experian Data Breach Resolution, powered by the nation’s largest credit bureau, is a leader in helping businesses prepare for a data breach and mitigate consumer risk following breach incidents. With more than a decade of experience, Experian Data Breach Resolution has successfully serviced some of the largest and highest-profile data breaches in history. The group offers swift and effective incident management, notification, call center support and fraud resolution services while serving millions of affected consumers with proven credit and identity protection products. In 2013, Experian Data Breach Resolution received the Customer Service Team of the Year award from the American Business Awards. Experian Data Breach Resolution is active with the International Association of Privacy Professionals, the Health Care Compliance Association, the American Health Lawyers Association, the Ponemon Institute RIM Council and InfraGuard and is a founding member of the Medical Identity Fraud Alliance. For more information, visit http://www.experian.com/databreach and follow us on Twitter: @Experian_DBR.

About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.

We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”

We employ approximately 17,000 people in 38 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.
To find out more about our company, please visit http://www.experianplc.com or watch our documentary, “Inside Experian.”

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

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