Experian Marketing Services UK&I launches Consumer Sync in response to demise of third-party cookies

Experian Marketing Services UK&I launches Consumer Sync in response to demise of third-party cookies

U.K, 19 December, 2023: Experian Marketing Services UK&I, a division of the world’s leading global information services company, has today unveiled the launch of Consumer Sync. This is a new digital linkage solution that enables clients to match first-party data to relevant offline and online IDs without the traditional reliance on cookies.

Colin Grieves, Managing Director, Experian Marketing Services UK&I said: “Increasing industry challenges, in particular the phased removal of third-party cookies, have identified a clear market need for data linkage which is cookieless by design, whilst matching the scale of traditional cookie-bound technologies.”

“Consumer Sync answers that need as well as giving marketers the ability to deliver a consistent scalable omnichannel experience that is both impactful and measurable. This also shows the industry that the demise of cookies does not mean the demise of accurate, effective targeting. A solution exists."

Available now, Experian’s Consumer Sync allows brands to safely match their first party data to relevant offline and online IDs within the same household. With current coverage of 55% of UK households and over 120 million addressable IDs, Consumer Sync offers the scale marketers and advertisers need today, reaching and resolving signals across CTV, UIDs, IPs and hashed email. With ambitious growth plans across 2024, this inter-operable solution allows businesses to connect with their audience across any channel, and on any device while prioritising privacy.

Consumer Sync can be used in isolation or in combination with the Experian ConsumerView marketing database, which covers over 95% of the UK adult population and provides a broad and accurate range of demographic, socio-economic and interest indicators at individual and household level. This combination will allow advertisers and publishers to scale their first party audiences and activate across their owned channels and out in the open market. ConsumerView also offers an additional benefit; the ability to layer data with demographic variables and attributes, unlocking richer levels of insight and personalisation on both authenticated and unauthenticated website visitors.

To learn more about Consumer Sync, please visit experian.co.uk/business-products/consumer-sync.


Media contact:

Robert Goodman, PR Manager, Corporate & Business, UK&I, Experian

Tel: +44 7989 398 498 / Email: Robert.Goodman@Experian.com

About Experian

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 22,000 people operating across 32 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

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