Our strategic focus areas

Our innovation is inherently driven by customer trends. This helps us to identify high-value customer problems and invest to develop product solutions.

Make credit and lending simpler, faster and safer

Make credit and lending simpler, faster and safer

Make credit and lending simpler, faster and safer for consumers and businesses, help lenders offer frictionless credit products, make insightful lending and customer decisions and optimally manage portfolios.

Empower consumers to improve their financial lives

Empower consumers to improve their financial lives

Empower consumers to improve their financial lives, gain access to credit, safeguard their identity, save money, negotiate debt and enhance their financial knowledge.

Help businesses verify identity and combat fraud

Help businesses verify identity and combat fraud

Help businesses verify identity and combat fraud, streamline the authentication of legitimate parties, and achieve regulatory compliance.

Help organisations make smarter decisions

Help organisations make smarter decisions

Help organisation in specialised verticals harness data, analytics and software to make smarter decisions around fraud, identity, prospecting and other risk-based processes.

Enable businesses to find, understand and connect

Enable businesses to find, understand and connect

Enable businesses to find, understand and connect with audiences, to market products and services to their customers, and to remain compliant with regulations.

Our Business-to-Business strategy

Two business people in conversation

Our ambition

In Businesss-to-Business, we aim to be the world’s most comprehensive and trusted provider of risk, identity and data-driven insights. Through unrivalled data assets, advanced analytics, AI-enabled decisioning and cloud-based solutions, we aim to be central to high-value decisions across financial services and adjacent sectors, where we become ingrained through deep partnerships with our clients, helping them to be successful while also driving our growth.

Our Consumer Services strategy

A woman at home checks her finances

Our ambition

In Consumer Services, we aim to be a leading global platform helping consumers improve their financial lives. By building trusted, permissioned relationships at scale and delivering increasingly data-driven, personalised, AI-enabled experiences, we aim to expand our audiences, provide ever richer experiences for our members and grow our brand recognition as a trusted co-pilot for consumers to manage their finances.

Maximising synergies

Maximising synergies

The interplay between Business-to-Business and Consumer Services elements

A key competitive advantage for Experian is the interplay between our B2B and Consumer Services activities. Our mission is to help consumers use their data to control, manage and improve their financial lives, while our position as the trusted custodian of consumers' data helps us to develop even better propositions for our B2B clients.

We believe there is significant potential to maximise synergies across our portfolio, particularly at the intersections of data, platforms and AI, and we undertake focused strategic work to unlock these opportunities.

Our Foundations

Superior data

We invest constantly to enhance the breadth, depth, and quality of our data assets wherever we operate. 

Industry-leading products

We deliver market-leading solutions that turn data into actionable insights, helping clients grow confidently, manage risk and improve customer outcomes.

World-class technology

We use modern, cloud-enabled technology and advanced engineering practices to deliver flexible, high-performing solutions that evolve with customer needs.

Superior consumer services

We put our customers first and aim to continue growing our reputation as an innovative, trusted company.

Operational excellence at scale

Our comprehensive technology strategy underpins our ability to deliver platforms efficiently at scale. 

Best talent. High-performing inclusive culture

We maintain and nurture a high-performance, inclusive culture, which enables us to attract, retain and develop the best talent. 

Common themes and principles underpinning our global strategy

Building on the broadest, most unique dataset

Large-scale data assets underpin our capabilities, and we continuously enhance their breadth, depth, and quality through organic growth, partnerships, minority investments, and acquisitions.

Fully integrated solutions through platforms

We expand integrated platforms that connect our products and capabilities, enabling deeper client engagement and enhanced consumer experiences.

World-class technology organisation

Our multi-year cloud transformation has modernised our technology foundations, enabling faster innovation, greater scalability, and quicker speed to market.