Born This Way Foundation and Experian Partner to Uplift Youth Voices Through Channel Kindness

Support for Channel Kindness will continue to build a safe space for storytelling, including economic experiences

New York, NY (June 23, 2022) – Today, Born This Way Foundation (BTWF), co-founded by Lady Gaga and her mother Cynthia Germanotta, announced a partnership with Experian to further develop Channel Kindness, BTWF’s digital storytelling and community engagement platform. The partnership with Experian will encourage young people to share stories of their hope for financial health, access to equitable opportunities and resources to better support their mental wellness.

“We’re thrilled to partner with Experian to encourage young people to share stories and support one another in their wellness journeys, financial wellness included,” said Maya Smith, Executive Director of Born This Way Foundation. “We call Channel Kindness the ‘Kindest Corner of the Internet,’ and that corner – our platform - is the perfect space for young people to share tips and inspire one another to support all aspects of their wellness journeys.”

Channel Kindness is a digital platform that invites young people and youth advocates to put compassion into action in their own lives through community engagement and storytelling opportunities. Channel Kindness is a safe space where individuals, organizations, and educators can read and share their stories of resilience, kindness, and bravery to both foster a sense of community and to inspire others across the globe.

The year-round partnership will highlight opportunities for young people to reflect on significant financial days throughout the year, including:

  • College graduation and financial transitions and responsibilities surrounding this milestone
  • #BeKind21 campaign event focusing on the intersection of kindness and mental health as young people kick off the school year 
  • Tax Day 2023 highlighting tools, resources and nonprofits that support young people and their financial health

“Life transitions and the money matters that accompany them can be stressful. We can all use a little kindness when it comes to finances. Experian is proud to join Born This Way Foundation to uplift the experiences of young people through financial health and mental wellness. We look forward to seeing the stories of how our partnership is creating a better tomorrow,” said Carol Urton, senior director of corporate responsibility and sustainability for Experian.

Experian is committed to financial inclusion and empowerment for all. The company’s commitment to the LGBTQ+ community globally includes supporting transgender and non-binary consumers with the name change process on their credit reports, and its weekly Twitter #Creditchat addresses important financial topics such as Financial Tips for Same Sex Couples and the LGBTQ+ Community. The partnership with Born This Way Foundation is part of Experian’s United for Financial Health initiative, which aims to empower and protect consumers to improve their financial health through education and action.

About Born This Way Foundation
Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports youth mental health and works with young people to build a kinder and braver world. Through high-impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Learn how Born This Way Foundation encourages people to practice kindness toward themselves and their communities through its website and its storytelling platform Channel Kindness at

About Experian
Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 20,600 people operating across 43 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

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