Experian Marketing Services announces global Marketing Forward Tour
Client thought leadership event series to feature speakers from Forrester Research, ABC, Neiman Marcus and Comedy Central, among others
New York, N.Y., Jan. 17, 2014 — Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, is taking its client thought leadership event series, the Marketing Forward Tour, on the road again. Its third annual event includes nine stops across the U.S., Europe and Australia.
"The feedback from our Marketing Forward Tours is always overwhelmingly positive and given our worldwide reach, we thought it was time to expand the scope of our program to reflect the nature of our industry and our business,” said Ashley Johnston, senior vice president, global marketing, Experian Marketing Services. “The 2014 Tour brings together industry experts, analysts and marketing leaders for an intimate, insightful day of learning, sharing and networking — all designed to inspire marketers with fresh ideas and information that will help them intelligently connect and engage with their best customers, every time. The Marketing Forward Tour is a key event in our client programming, and we’re thrilled to bring that experience to more of our client base.”
Kicking off in New York City on Jan. 21, the 2014 Tour will feature analyst presentations on the future of cross-channel marketing, industry expert discussions on the latest trends in consumer behavior, candid client conversations on the changing demands of the marketplace and roundtables spanning consumer insights, mobile, social, email, display, data and analytics. The agenda in each of the nine cities is unique and designed to reflect the individualized needs of our client community in those locations.
Speakers confirmed include Forrester Research analysts Cory Munchbach, Jason McNellis, Thomas Husson, and Craig Menzies, as well as executives from Comedy Central, Follet Higher Education Group, New York & Company, ABC, Neiman Marcus and Dr Pepper Snapple Group, among others. Bill Tancer, general manager of global research at Experian Marketing Services and New York Times best-selling author will discuss how improved customer confidence should affect a marketer’s discounting strategy to reach deal-seekers and deal-indifferents.
The Marketing Forward Tour is one of several highly regarded client community programs that Experian Marketing Services holds annually. The company also hosts an annual client summit in the U.S. and London, a peer-to-peer dinner series and client advisory boards, among others, with the end goal of enhancing Experian Marketing Services’ client community through knowledge exchange.
For more information on the event and to view the complete program for each of the nine cities, please visit: http://www.experian.com/2014marketingforwardtour.
Experian Marketing Services
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About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
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