London, 30 April 2013 – Experian, the global information services company, today announced the launch of its new global cross-channel marketing platform, giving marketers the ability to develop and optimise real-time, full service marketing campaigns across any channel to deliv er seamless, timely and coordinated communications.
The emergence of today’s new hyper connected and “always-on” consumer means brands must deliver coordinated and consistent customer experiences across all marketing channels. The Experian Cross-Channel Marketing Platform enables marketers to integrate real time data and customer insight, optimise this insight to create meaningful customer conversations and then interact with customers regardless of channel across email, mobile, social, web, display and print.
Key features of the platform include:
Nigel Wilson, Managing Director, Experian Marketing Services commented:
“In this always connected consumer environment, it’s critical for marketers to create a seamless brand experience across all channels, online and offline. This new Cross-Channel Marketing Platform draws on Experian’s expertise in building scalable and reliable marketing technology to transform how brands interact and connect with their customers. Our clients will be able to handle the growing complexities and speed required to effectively engage with their customers, understanding who their best customers are, finding more of them and building lasting customer relationships.”
Additional highlights of Experian Marketing Services’ new Cross-Channel Marketing Platform include:
Learn more about our Cross Channel Marketing Platform.
For additional insights on the latest marketing trends, read our report Digital Trends 2013.
Head of PR, Experian Marketing Services
0115 9922515 / 07966 847821
Experian Marketing Services is a global provider of integrated consumer insight, data quality and cross-channel marketing. We help organisations from around the world intelligently interact with today’s dynamic, empowered and hyper connected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximise profits.
For more information, please visit www.experian.co.uk/marketing-services/digital.html
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit www.experianplc.com