Turkcell chooses Experian to enhance customer contact management

Turkcell chooses Experian to enhance customer contact management

Istanbul, 26 March 2012 — Experian®, the global information services company, today announced that Turkcell, the leading communications and technology company in Turkey, has implemented Experian’s Marketswitch Optimization software to advance its customer contact management strategy.

Marketswitch Optimization analyses data and predictive models for each individual customer to ensure direct marketing activity and responses to inbound enquiries are relevant to each individual customer and in line with business objectives. This new insight will further enhance the effectiveness of Turkcell's customer acquisition activity and enable greater operational efficiency.

Ebru Darip, Customer & Marketing Insights Division Head for Turkcell commented: “Communication with our customers is of crucial importance to us.  It is essential that the offers we make are interesting to our customers, timely, relevant and value creating.  With such a vast customer base we needed to invest in developing excellent insight into our customers.  Experian’s Marketswitch Optimization software will enable us to maximise the value of this data and deepen our relationships with our customers.”

Charles Butterworth, EMEA Managing Director for Experian Decision Analytics, commented: “Through the adoption of our advanced optimisation service, Turkcell will be better positioned to acquire, grow and retain profitable customer relationships. Turkcell has a clear focus on making marketing activity with its customers a value enhancing one.  This deal will enable Turkcell to maximise the effectiveness and efficiency of its customer contact activity by informing and prescribing relevant offers and communications at the appropriate time, and through the appropriate channel.”


James Taylor
Experian Public Relations
+44 (0)115 99 22650

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com .

About Turkcell
Turkcell is the leading communications and technology company in Turkey, with 34.5 million subscribers and a market share of approximately 53% as of December 31, 2011 (Source: Operator’s announcements as of December 31). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 64.8 million subscribers as of December 31, 2011. The company covers approximately 88% of the Turkish population through its 3G and 99.13% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 43.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY9.4 billion (US$5.6 billion) net revenue with total assets of TRY17.2 billion (US$9.1 billion) as of December 31, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at