Boxing Day becomes biggest day ever for online retail

news release

Boxing Day becomes biggest day ever for online retail

UK consumers make 113 million visits to retail websites on Boxing Day a 17% increase YoY
UK spends 14 million hours shopping online on Boxing Day

London, 27 December 2012 - Experian, the global information services company has today revealed online retail figures for Boxing Day. Insights taken from the Experian Hitwise online competitive intelligence tool, show that Boxing Day 2012 was the biggest and busiest ever for online retailers in the UK.

New records had already been set for Christmas Eve and Christmas Day as consumers went online in their droves to buy last minute Christmas gifts and take advantage of early discounting.  UK Internet users made 84 million visits to retail websites on Christmas Eve and 107 million visits on Christmas Day up an astonishing 86% and 71% respectively compared to the same days in December 2011.

UK consumers spent 14 hours online and made an astonishing 113 million visits to online retail sites yesterday, a 17% increase from last year, however 13 million visits lower than previously predicted. The ‘sales creep’ and early discounting in some of Britain’s major stores can be attributed to an increase in visits on Christmas Eve and Christmas Day impacting yesterday’s online visit numbers.

High volumes of visits ahead of Boxing Day can also be attributed to consumers becoming savvier in their sales shopping strategies, using the internet to research the best deals before heading to the high street to purchase.

James Murray, Digital Insight Manager at Experian Marketing Services commented; “Boxing Day set a new British record for online shopping with 113 million visits going to retail websites in a single day. However, with a number of the major retailers bringing their sales forward to Christmas Eve, the impact of that was that Boxing Day was slightly muted and not as prolific as we forecast. Christmas Eve has traditionally been one of the poorest performing days of December for online retailers, but this year there were 84 million visits – on a par with last year’s Cyber Monday. The UK ‘sales creep’ continues to advance so that now the post-Christmas sales are starting before Christmas! 5 years ago we called it the January sales, before it became the Boxing Day sales, now retailers have to call it the winter sales as discounting starts earlier to encourage higher spending. “

Overall this is still the biggest Christmas online ever and should finish 30% ahead of last Christmas in terms of visits.

-Ends -


Experian Hitwise Methodology: Based on UK internet data from an Experian Hitwise sample which monitors a quarter of the UK online population. The predictions are based on forecasts from internet growth over the last 12 months and historic visits data over the last two years.


Alexandra Banks
PR Manager, Marketing Services UK&I
Tel: 07966 102 823

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organisations to encourage brand advocacy while creating measurable return on marketing investment.

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About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

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