Hyundai Motor Group leads in corporate loyalty for first time, according to Experian Automotive market analysis
Brand loyalty shows Ford vehicles taking six spots in the top 10, followed by Kia with three
Schaumburg, Ill., Oct. 12, 2011 — Experian Automotive today released its Q2 2011 market analysis showing that South Korea’s Hyundai Motor Group, the parent company of both Kia and Hyundai, continued gaining momentum in North America as it topped the industry in corporate loyalty for the first time.
Hyundai Motor Group’s corporate loyalty rate of 49.6 percent edged General Motors and Ford Motor Company out of the top spots with ratings of 48.1 percent and 47.6 percent, respectively. Hyundai Motor Group’s corporate loyalty was bolstered by strong performances by both Kia, which had the highest brand loyalty ranking (47.9 percent), and Hyundai, which finished with the fourth highest brand loyalty (40.5 percent).
“According to our latest market report, Hyundai Motor Group has been making strides in customer loyalty for several years,” said Jeffrey Anderson, director of consulting and analytics for Experian Automotive. “In North America, both Kia and Hyundai have made improvements in vehicle styling and quality among both brands. This has clearly helped them gain and maintain a strong and loyal customer base.”
Experian Automotive’s latest market analysis also showed that Kia had three vehicle models that finished among the industry’s top 10 for brand loyalty, including the Kia Forte, which was the top model for loyalty at 68 percent; the Kia Soul (fifth) at 59 percent; and the Kia Forte Koup (eighth) at 57 percent.
Other top performers in brand loyalty included the Chevrolet Cruze (second, 64 percent), and six Ford models including the Ford Fiesta (third, 63 percent) and the Ford Fusion (fourth, 61 percent).
Hyundai Motor Group’s loyalty is also impacting its overall position in the market. The latest Experian data showed that Hyundai continued to pick up market share, with the greatest percentage increase year to date, jumping from 7.9 percent in Q2 2010 to 9.2 percent in Q2 2011. Other market share gains came from General Motors, up 0.5 percent from 19.1 percent in Q2 2010 to 19.6 percent Q2 2011; Chrysler, up 0.3 percent from 9.4 percent in Q2 2010 to 9.7 percent in Q2 2011; and Nissan, up 0.2 percent from 7.9 percent in Q2 2010 to 8.1 percent in Q2 2011.
To learn more about the Q2 2011 Automotive Market Analysis report, or for more information on Experian Automotive, visit http://www.experianautomotive.com.
Experian Public Relations
1 714 830 5578
About Experian Automotive
Experian Automotive is a leader in providing information services and market intelligence to manufacturers, dealers, finance, insurance and aftermarket companies, helping them increase customer loyalty; target and win new business; and make better lending, purchasing and production decisions. Experian’s AutoCheck reports provide customers with in-depth vehicle history information to confidently understand, compare and select the right vehicle. Its North American Vehicle DatabaseSM houses more than 650 million vehicles and, when combined with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian technology supports top automotive businesses, including eBay Motors, O’Reilly Auto Parts, Affinia, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at http://www.experianautomotive.com.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.