Experian Simmons and the Latinum Network connect top Fortune 500 advertisers with Hispanic audiences
The powerful combination of expertise and data presents companies with vivid insights and strategies for reaching this growing market
New York, N.Y., March 3, 2011 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies that helps organizations target and engage their customers more effectively across both digital and traditional media, today announced an alliance between Experian Simmons and the Latinum Network, a premier business network that works with more than 60 major corporations to identify, understand and engage Hispanic consumers.
A recognized leader in providing high-quality, single-source Hispanic research, Experian Simmons delivers the freshest, most complete information into the mindset of the Hispanic consumer, including brand preferences, media consumption, attitudes and lifestyles. When this data is paired with Latinum’s proven expertise in marketing to this segment, advertisers will be equipped to develop data-driven strategies for reaching and effectively communicating with the Hispanic market.
“Latinum’s peer-to-peer network provides a platform where our members can continually share critical Hispanic market insights and identify best practices for reaching and monetizing this influential segment,” said Michael Klein, Latinum co-founder and principal. “Experian® SimmonsSM, with their vast research arsenal and reputation for providing trusted Hispanic insights, will be an important component of our product and service offering moving forward, which will be used along with our proprietary direct-to-consumer research to ensure Corporate America is well-equipped to reach this high-growth consumer segment.”
Latinum will leverage Experian Simmons’ trusted consumer insights as part of custom consulting engagements that provide its members with national and local Hispanic market insights. The breadth and depth of the research from Experian Simmons, which measures more than 60,000 consumer elements, enables Latinum to tailor these reports to the specific industries, categories and strategic priorities of its members.
“Hispanic consumers represent one of the largest and most influential segments in the U.S. marketplace. Advertisers that want the most complete insights into the American consumer landscape must not regard Hispanic consumers as an afterthought,” said Ken Wollenberg, general manager of Experian Simmons. “The combination of Experian Simmons’ data and Latinum expert analysis presents advertisers with a powerful resource for developing effective marketing strategies for successfully connecting with Hispanic consumers.”
Experian Marketing Services
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About the Latinum Network
The Latinum Network is a business network that assists brands in taking advantage of the growing U.S. Hispanic market through strategic analytics, cutting-edge research and peer-to-peer collaboration. The company was established by David Wellisch, founder and former general manager of AOL Latino, and Michael Klein, former top executive at the Corporate Executive Board, the world’s leading business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. Latinum Network is a wholly owned business of EcoNet Ventures LLC.
About Experian Simmons
Experian Simmons, Experian Marketing Services’ consumer research service, has been chronicling the American consumer for more than 50 years. From the products that all Americans buy and the brands they prefer to their Internet shopping behaviors, attitudes and lifestyles and the media that they use, the Simmons National Consumer Studies survey more than 30,000 American consumers each year to deliver reliable national and local data. http://www.experian.com/simmons
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.