Experian QAS releases latest research report: The Dilemma of Multichannel Contact Data Accuracy
Research finds organizations are diversifying channels but wasting large resources on inaccurate data
Boston, Mass., July 19, 2011 — Experian® QAS®, a division of Experian Marketing Services and a leading provider of address verification software and services, today announced the release of The Dilemma of Multichannel Contact Data Accuracy. The report examines current attitudes toward contact data quality and provides advice on how to collect data accurately through multiple channels.
The study reveals that organizations are changing the way they collect information and contact prospects and customers, with 68 percent of respondents capturing contact data through mobile applications and more than half stating that email is the most utilized piece of contact data. Even with these changes, 98 percent say they waste budget each year on inaccurate contact data.
“The large amount of erroneous contact data is overwhelming businesses, causing them to ignore the inaccuracies in their system,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “With the popularity of alternate channels, organizations face more opportunities for growth, but also for error. Data quality needs to be considered to ensure success from new channels rather than additional headaches.”
To obtain a copy of Experian QAS’ The Dilemma of Multichannel Contact Data Accuracy, please visit http://www.qas.com/register/1107/the-dilemma-of-multichannel-contact-data-accuracy/contact-form.htm?tid=2818.
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About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.