Experian CheetahMail launches new digital analytics in Asia Pacific

Hong Kong – 23 March, 2011 – Experian CheetahMail, the leading global provider of permission based email marketing services, today launched its unique enhanced analytics platform: CheetahMail APEX.

This powerful multi-channel marketing platform enables marketers to develop a bespoke data model to analyse multiple data sources and understand which digital messages resonate with their customers to drive greater results.  It provides a single customer view that allows integration of multiple data sources based on customer purchase, transaction data and demographics for more sophisticated customer insight discovery and analysis. It allows marketers to segment customers by their propensity to convert, repurchase or engage, and send targeted messages using the right channel at the right time in the right location. 

Fast, scalable and flexible, Experian CheetahMail’s new technology is delivered through a Software as a Service (SaaS) model which means that costs, timescales, resources and risks associated with a traditional software licence and implementation model are virtually eliminated.

John Merakovsky, Managing Director, Experian Marketing Services Asia Pacific, commented:  “The return for digital marketers is substantial.  Our clients will gain significant benefit from the integration of our digital analytics tool with their current email and mobile marketing strategy. Experian CheetahMail APEX ensures that your messaging is always relevant to your customers’ needs, which in turn will drive the highest marketing ROI”

Integrated with the Experian CheetahMail marketing platform, CheetahMail APEX is customisable and efficient to build marketing intelligence with latest customer insight discovery to create multi-channel campaigns and deploy through channels such as direct mail, mobile and social media.  This means marketers can execute integrated multi-channel communication campaigns and variations of the same message, swapping the offers and products featured to personalise campaigns in a synchronized and coherent manner.  Experian CheetahMail APEX also offer additional valued features and services options such as segmentation, data cleansing, data validation and scoring/rating services.

Merakovsky continued:  “Understanding how consumers want to engage digitally is now more important than ever, Experian CheetahMail APEX is another great example of our ability to provide our clients with ground breaking software to enhance the level of consumer insights across multiple data sources.”

Merakovsky, a 20 year veteran of digital media and online industry, has recently relocated to Hong Kong from Australia to support the roll out of Experian CheetahMail APEX in the region. In addition, Merakovsky will focus on sharing his expertise and consulting clients across the region on how to develop effective digital marketing strategies.

Experian CheetahMail now represents more than 90 major brands, including Adidas, Estee Lauder and Sands in the Asia Pacific region.

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About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers.
Servicing the world’s most recognisable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Boden, Discovery Communications, ITV, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Dusseldorf, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, email
info@cheetahmail.com .

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experian.com.hk