O'Reilly Automotive Selects Experian Automotive's AutoCount Vehicles in Operation<sup>SM</sup>

O’Reilly Automotive Selects Experian Automotive’s AutoCount Vehicles in OperationSM

Experian to help leading auto parts retailer optimize inventory based on market-specific vehicle population

Schaumburg, Ill., and Springfield, Mo., Oct. 29, 2009 — Experian Automotive and O’Reilly Automotive, Inc. today announced a new relationship in which O’Reilly will use Experian’s AutoCount Vehicles in OperationSM offering to help its business make stronger inventory decisions for each of its more than 3,400 U.S. locations.

Experian’s AutoCount Vehicles in Operation will provide O’Reilly with a clear and timely picture of the vehicles currently on the road in its markets. By utilizing the insight AutoCount Vehicles in Operation offers on more than 240 million vehicles in the United States, O’Reilly will be able to better anticipate the needs of its customers in each market and inventory products accordingly.
“Experian’s AutoCount Vehicles in Operation gives us the ability to make faster and more effective inventory decisions for every one of our markets,” said Tom Seboldt, vice president of Merchandise for O’Reilly Automotive. “We’re confident that this new relationship with Experian will allow us to continue to successfully meet the auto parts needs of all of our customers.”    

Experian’s AutoCount Vehicles in Operation provides timely visibility to what cars and trucks are on the road in a local market, helping after-market retailers better serve their customers by stocking the right parts. The data is updated within six weeks of the end of each quarter, ensuring that after-market organizations have the most timely and comprehensive information available to help better manage inventory levels, efficiently plan for new vehicle introductions, adjust for technology changes, and better assess locations for retail stores and service bays.
“Our AutoCount Vehicles in Operation gives aftermarket auto parts retailers like O’Reilly the understanding and insight they need to be competitive and successful down to the specific markets their individual locations serve,” said Scott Waldron, president of Experian Automotive. “We are excited for this new relationship with O’Reilly and know that our data will help them quickly make profitable inventory decisions for their business.”

For more information on Experian’s AutoCount Vehicles in Operation and other products and services, visit http://www.experianautomotive.com.

About O’Reilly Automotive, Inc.
O’Reilly Automotive, Inc. (NASDAQ: ORLY) is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O’Reilly family, the Company operated 3,415 stores in 38 states, as of September 30, 2009. Additional information about the Company, customer services and on-line shopping for parts, tools, supplies, equipment and accessories can be found at the Company’s website at http://www.oreillyauto.com.

About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 625 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian’s advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, CarsDirect.com, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at http://www.experianautomotive.com.   

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Mike DeVilling
The DeVilling Group for Experian Automotive
1 248 875 4207 Telephone
mjdevilling@yahoo.com Email

Mark Merz
O’Reilly Auto Parts
1 417 829 5878 Telephone
mmerz@oreillyauto.com Email

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