McDonald's Turns 54 and Still Number 1

McDonald’s Turns 54 and Still Number 1

New study from Experian Simmons discovered McDonald’s is America’s preferred quick service restaurant; Chipotle®, Jamba Juice® and Panera Bread® are within top 40

New York, N.Y., April 9, 2009 — The quick service restaurant (QSR) industry started when the first McDonald’s opened for business on April 15, 1955. It has since grown into an extremely profitable business and has permanently altered the eating habits of most Americans.

Experian Simmons’ downloadable free report examines the performance of QSRs during the last five years. It isn’t surprising that as the first quick service restaurant to open, McDonald’s is America’s preferred quick service restaurant. Also reviewed in the study are Chipotle, Jamba Juice and Panera Bread — three relatively new QSRs that have successfully carved out their share of the QSR market.

This review of the QSR industry and its consumers comes at an opportune time. Between 2007 and 2008, the average number of monthly visits to quick service restaurants increased from seven to 11. This increase could have been caused by the economic crisis, which Experian® SimmonsSM detailed in its recent Economic Series Report: Dining Out.

Download the free report to evaluate other results from the QSR review.

About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for over 50 years. Experian Simmons’ studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons’ studies constitute a database of exceptional breadth and depth — providing actionable insights that help clients connect with their most valuable customers.
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About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

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Patricia Lao
Experian Simmons
1 212 471 2881 Telephone Email

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