Boston, Mass., March 30, 2009 — Experian® QAS®, a leading provider of customer data quality software and services, today announced the release of the Contact Data Management: The Wise Investor report. The study reveals that despite the emphasis on customer retention, only half of the North American respondents have a good level of trust in their contact data in terms of it being clean, accurate and up-to-date.
The report examines organizations’ attitudes toward data quality and also provides strategic advice on how to prioritize contact data management projects and track return on investment.
“Businesses are challenged to maintain the same level of service while keeping costs down,” said Joel Curry, chief operating officer of Experian QAS. “With the increased focus on customer retention, it is vital to maintain accurate profiling data to increase cross-sell opportunities. I’m not surprised that the majority of companies interviewed plan to increase or maintain their investment in data quality.”
The report also found that only one in four organizations could list who the top users of their products and services are, even if pursuing a customer-focused strategy. Respondents attribute the deficiencies in their overall data quality strategy in part to a lack of internal manual resources and an inadequate data strategy.
To obtain a free copy of Experian QAS’ Contact Data Management: The Wise Investor report, please visit http://www.qas.com/global-research.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the United States, Europe and Asia Pacific. For more information, visit http://www.qas.com.
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.
For more information, visit http://www.experianplc.com.
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