Schaumburg, Ill., April 8, 2009 — Experian Marketing Services today announced the appointment of Jeff Lundal as its new vice president of sales. Lundal, who most recently served as senior vice president of Global Sales at Responsys, will lead a team of consultative sales professionals dedicated to the Data Management group of Experian, which includes Experian® CheetahMail®, digital advertising, list processing, Customer Data Integration and database services.
Under Lundal, the sales team will specifically focus on helping brand marketers build more sophisticated and profitable customer engagement strategies through improved data management, measurement and targeting capabilities.
“The industry is more competitive than ever, and given the current state of our economy, marketers are looking for partners that can help them meet both their near-term and long-term revenue potential. Understanding their business and individual needs is critical in developing a program that will help them achieve these objectives,” said Charlie Simmons, senior vice president of sales for Experian Marketing Services. “Jeff brings the energy, expertise and passion that marketers need to elevate their communication strategies. He and his team will play an integral role in helping marketers develop more profitable customer relationships while improving the lifetime value of each relationship. We’ve known Jeff for a long time and are thrilled to have him on board.”
Lundal has more than 18 years of sales, marketing and business development experience servicing the retail, financial services, communications and technology industries. Lundal has held sales leadership positions with a number of renowned marketing services businesses, including Responsys, Abacus, DoubleClick and CSC Advanced Database Solutions. He holds a Bachelor of Arts from the University of Missouri.
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.
For more information, visit http://www.experianplc.com.
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