Schaumburg, Ill., Feb. 17, 2009 — The Green movement is gaining momentum. For marketers, especially catalog marketers, this means understanding customers’ behaviors and preferences and how they affect online and offline purchases.
“The most Green-minded consumers comprise 31 percent of the U.S. population,” said John Neswadi, director of transactional data for Experian Marketing Services. “Fifty percent of these consumers have made a catalog purchase in the last 24 months from two or more companies and have spent more than $1,200.”
Strengthening brand loyalty and growing revenue begins with understanding the attitudes and behaviors of Green-minded consumers and tailoring messages to resonate with them.
During the Webinar, attendees will learn:
The Webinar will be held on Thursday, Feb. 19, at 2 p.m. Eastern time. To register, visit http://www.targetmarketingmag.com/links/experianwebinar.
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For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
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