Schaumburg, Ill., Nov. 4, 2009 — Experian’s latest data and forecasts concerning online search activity, email volume and consumer behavior for Cyber Monday, Black Friday and the 2010 holiday season overall can help marketers better understand where their customers are searching and shopping. This predictive knowledge will help companies strategize more effectively for strong holiday sales.
Key findings include:
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
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