New York, N.Y., December 2, 2008 — Due to recent economic changes in our country, there also has been a change in how consumers shop — even for people who are already considered “thrifty shoppers.” Thrifty shoppers tend to prioritize saving money and getting the best deals on purchases, as well as take the time to research and plan their shopping trips in advance.
In addition, more people may start looking to save money and cut corners in their spending, making it more important for companies to take these changes into account when promoting their products and services to a potentially higher number of thrifty shoppers.
Experian® SimmonsSM looked at the changes in spending habits of thrifty shoppers by examining this segment’s behavior from 2004 to the present. More specific research into the changes in their online activity, coupon usage and purchasing habits revealed several trends and created a distinction between thrifty shoppers and the average U.S. adult. The trend analysis of these shoppers provides insight into the possible future behavior of this consumer segment. Specific examples of thrifty shopper trends include an increase in online researching of products, along with other behavior trends.
Download the free document outlining trends in thrifty shoppers over time.
About Experian Simmons
Experian® SimmonsSM. is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experiansimmons.com.
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