Experian QAS to Participate on Customer Intelligence Panel at National CRMA Conference

Chris Williams, VP of client and technical services set to share best practices on how to attain tangible ROI

Boston, Mass. — Aug. 26, 2008 — Experian® QAS®, a leading provider of customer data quality software and services, announced today that its vice president of client and technical services, Chris Williams, will participate in a panel discussion and share best practices on how to successfully establish a customer intelligence ecosystem at the upcoming Return2Customer Conference. Hosted by the Customer Relationship Management Association of Atlanta (CRMA), the Direct Marketing Association (DMA) and the Business Marketing Association (BMA), the conference will take place on Aug. 26–27, 2008, in Atlanta, Ga.

Designed to help Customer Relationship Management (CRM) and Business Intelligence (BI) practitioners deploy Customer Intelligence Management programs, Williams and other senior CRM practitioners will contribute to a panel discussion moderated by Customer Intelligence industry analyst Leslie Ament, managing partner of Hypatia Research (www.hypatiaresearch.com).

During this session, titled Want Tangible ROI? Establish a Successful Customer Intelligence Ecosystem!, Ament and panel participants will attempt to establish a common definition for a “Customer Intelligence ecosystem” while exploring why CRM and BI initiatives are converging. They will look at the business benefits for companies adopting customer intelligence ecosystems, including how it can improve customer profitability. Experts will share tips on how to gain organizational buy-in and lessons learned from real-world customer intelligence deployments.

“Leslie Ament has deep experience and is a thought leader in the CRM and data quality markets,” said Joel Curry, chief operating officer, Experian QAS. “We look forward to bringing to the session insight from real-world customer implementations that are using our solutions to improve their bottom line and achieve customer service excellence.”

Each year, the Return2Customer Conference brings together expert speakers, authors and thought leaders on customer-focused business strategy to focus on end-user case studies and emerging technology innovations in the many areas of marketing and CRM. The Want Tangible ROI? Establish a Successful Customer Intelligence Ecosystem! session will take place on Wednesday, Aug. 27, at 8 a.m. in Customer Management Track C.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides solutions to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the United States, Europe and Asia Pacific. For more information, visit http://www.qas.com.

About Experian plc
Experian plc is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

For more information, visit Experian plc’s Web site on www.experiangroup.com.

“Experian” is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

Contact:
Erin Corpening
Experian QAS
1 888 322 6201 Telephone
us.press@qas.com Email

Karyn Martin
Emerge PR
1 617 729 3173 Telephone
kmartin@emergepr.com Email

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