Schaumburg, Ill., Aug. 18, 2008 — A common problem for businesses with multiple locations is finding and targeting new customers within each local market. Experian Marketing Services is helping businesses identify potential customers by looking not only at people who live near a business’ specific location, but also at a variety of factors that may influence the likelihood they will respond to marketing offers.
Experian Marketing Services’ Business Market AnalyzerSM models the traits of a business’ best customers and applies this insight to all consumers in the geographical areas surrounding the business location to allow the user easy online access to targeted marketing lists. With the powerful addition of INSOURCESM data elements and access to more than 113 million households and 18M businesses, Business Market Analyzer identifies the prospects who look like a company’s best customers. These highly targeted prospects are most likely to respond to marketing offers and behave similarly to existing high-value customers.
Beneficial Bank selected Experian to help find new customers to reach with information about the bank’s new products and full-service offerings for their 72 bank branches.
“With so many locations, we needed someone who would help us identify prospects specific to each branch to maximize our outreach,” said Joanne Ryder, director of marketing for Beneficial Bank. “Experian’s Business Market Analyzer tool will help us reach customers and maximize our marketing campaign return on investment.”
Experian’s Business Market Analyzer is used to integrate a client’s existing customer data with Experian data assets to create a more holistic view of each customer record at the household level. From this intelligence, models can be created and used to score and rank prospect records in a client’s local market area for more efficient and effective targeting. Business Market Analyzer delivers this information to any number of system users via the Web.
“The integration of customer and prospect data to identify your best prospects adds a powerful new dimension to marketing allowing for a clear picture of your best prospects whether they are businesses or consumers,” said Denise Hopkins, vice president of marketing and product development. “Now each location can easily market specifically to the needs of their best, local market customers with a single tool.”
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit Experian plc’s Web site on www.experiangroup.com.
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