Schaumburg, Ill., Nov. 14, 2008 — Smart marketers know that in challenging economic times, it’s the marketing resources that often are the first to be trimmed. They also know that reduced emphasis on marketing generally leads to fewer sales, not improved revenues.
Experian Marketing Services, in conjunction with the Direct Marketing Association, will host a virtual seminar on Nov. 19, from 1 p.m. to 2 p.m. Eastern time, for direct marketers who often find their goals sidelined and budgets cut in the name of cost savings due to a slow economy. Featuring several analytical and data integration experts from Experian Marketing Services, the seminar will walk marketers through key steps to more effectively prove their value and produce measurable results that can transform their departments from cost centers to profit generators.
“Smart marketers know that even in tight economic times, the budgets cut from marketing efforts only result in lost sales, not improved revenues — and now is the time for marketers to make this fact known,” said Nancy Shaver, seminar speaker and insight strategist for Experian Marketing Services. “By following a few easy steps, every marketer can shift perceptions of their discipline from discretionary cost center to proven and essential value generator.”
The seminar, which also will feature Experian Marketing Services’ Ken Bianchetti, senior director of Product Marketing, and Doug Gilbert, senior director of Product Marketing and Postal Affairs, also will drill down into important strategies for any marketer currently facing economic challenges. These strategies include:
For more information, visit http://www.the-dma.org/councilevents/experianNov08/.
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