Experian Interactive becomes key channel for consumer-direct transactions via the Internet.

Experian® today announced that it has acquired Thermo Media, LLC, also known as Affiliate Fuel, through Experian InteractiveSM, the new name for the organization comprised of Experian Consumer DirectSM and MetaReward. Affiliate Fuel is a leading pay-for-performance advertising network and will add complementary products and services to Experian Interactive’s other businesses.

Affiliate Fuel caters to the needs of hundreds of advertisers and website properties on the Internet. The company works with more than 1,500 high-quality publishers to provide advertisers’ products and services to consumers. Through Affiliate Fuel’s network, advertisers gain access to a wide consumer audience and benefit from the low cost per acquisition of new customers. The majority of Affiliate Fuel’s advertisers are educational institutions.

“Affiliate Fuel is a natural fit as Experian Interactive continues to focus on becoming the market leader in multiple vertical sectors associated with large-scale financial transactions and attendant life events such as buying a car or home, obtaining a credit card, protecting family and assets, and saving money,” said Ed Ojdana, group president of Experian Interactive. “Experian Interactive will assimilate new acquisitions and leverage marketing channels, customers and technology. Experian Interactive empowers consumer choice by helping them gain the products and services they desire by building successful long-term relationships with our clients.”

“By joining Experian Interactive, we will be able to expand our network and strengthen Experian’s existing consumer product offerings,” said Matt Simpson, managing partner of Affiliate Fuel. “Furthering their education is a critical life event for most consumers and our education offering helps them find a degree program that fits their needs. We are excited to support Experian’s dedication to helping consumers find the resources they desire at certain points in their lives.”

All employees and management for Affiliate Fuel will be retained. Affiliate Fuel was founded in 2001 and is located in Marina Del Rey, Calif.

The acquisition is consistent with Experian’s global strategy of acquiring complementary businesses that provide new products, new data or entry into new vertical or regional markets, while leveraging the core assets of Experian.

ENDS

Contact:

Donald Girard
Experian
Tel: +44 (0) 714 830 5647

About Experian

Experian is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It empowers consumers to understand, manage and protect their personal information and assets. Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce, property and government. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. Its 12,000 people in 27 countries support clients in more than 60 countries. Annual sales exceed $2.5 billion.

For more information, visit the company’s website on www.experian.com.

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