Experian welcomes LV= to Support Hub

London, April 7^th, 2026: Experian, the global data and technology company, today announced that LV=, the investment, protection and retirement specialist, has become the latest financial services organisation to join Support Hub, helping members and customers share their support and access needs more easily.

Support Hub is a free‑to‑use service that enables people to share important support requirements with multiple businesses, such as preferred communication methods, extra time for appointments, or assistance during key interactions in a simple, accessible and standardised way.

The platform also allows individuals to share information about life events that may impact how they manage essential services, including long‑term health conditions, bereavement, relationship changes or financial difficulties.

Experian research has previously shown that nearly three‑quarters of disabled people (73%) delayed contacting an essential service provider because the process felt daunting, often leading to poor outcomes and unmet support needs.

Paul Lamont, Support Hub Director, Experian UK&I, said: “We’re thrilled to partner with LV=, particularly given its mutual ethos and the important role it plays in helping people live financially confident lives.

“Support needs don’t stop at banking, they’re often most critical when people are making complex, long-term financial decisions. By joining Support Hub, LV= is helping to ensure people can disclose once and receive personalised support across more of their financial journey.”

Chloe Stuttard, Chief Customer Officer at LV=, said: “As a mutual and one of the UK’s leading life and pensions providers, our members are at the heart of every decision we make. We’re always looking for ways to enhance their experience with us, and partnering with Experian allows us to do exactly that.

“Support Hub gives our members and customers a simple way to tell us what support or adjustments they need, helping us communicate with them more easily. The new service will help us go even further in offering an experience that truly works for them, ensuring we can provide the right help at the right time.”

More than three years in development, Support Hub launched in September 2023 with some of the UK’s largest companies, including HSBC UK, Nationwide Building Society, Tesco Bank, consumer credit provider NewDay, Co-operative Bank and Ovo. Other organisations to have joined the service include Lloyds Banking Group (LBG) and Monzo.

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Media contact:

Vicki Cook, Head of Corporate and B2B PR, Experian UK&I 

Tel: +44 7977 798 173 / Email: vicki.cook@experian.com

Notes

For more information about Support Hub, including signing-up visit: https://experian.co.uk/supporthub/

About Support Hub

• Support Hub is a “tell it once” service that allows people to share their support needs with multiple businesses in a simple, standardised way.
• All information submitted is consumer-consented, meaning users are fully in control about the information they submit and how it is used. Support Hub does not ask for, or share, medical conditions or vulnerabilities, just the action consumers want firms to take
• The user can login to their account at any time to add, change or revoke their support needs and organisations they are sharing with.
• Support Hub is initially launching with domains related to sight, hearing, mental health or dementia, with new domains added in the near future.
• Support Hub is an Experian service but is entirely separate from our credit bureau and other Experian services. Any information provided to Support Hub will have no impact on a person’s credit scores or their ability to apply for credit.
• Organisations and business using Support Hub will not be able to inform or take any lending decision based on the information provided. Nor will they be able to use the information for marketing purposes.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

About LV=:

LV= is one of the UK’s leading life and pensions mutual insurers, serving over one million members and customers. As an investment, protection and retirement specialist, LV= offers a range of products and services to help members and customers protect their income while they’re working and maximise it when they stop.

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited (LVFS) and LV= and LV= Liverpool Victoria are trading styles of the LV= Group of Companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF.