Experian partners with what3words to optimise retail deliveries

Experian, the world’s leading global information services company, has today announced its partnership with what3words.

UK, October 23, 2023: Experian’s flagship address validation solution helps businesses worldwide to achieve trusted data and build a more detailed view of customers by validating, formatting and enriching addresses in real time at checkout. Favoured by clients such as New Look, DFS and Yodel, the solution increases delivery success, boosts return on marketing investment, and streamlines check out experiences.

Customers also now have the option to supplement their exact delivery location by typing their what3words address into the search field. This helps retailers and logistics companies with precise location insight from their customers for quick and efficient delivery, even in difficult to find locations.

According to Experian’s Global Data Management Research Report (2022), 85% of organisations indicate that poor quality data for customers negatively impacts their operational processes and efficiency. Some 89% of businesses say that contact data has become more important than ever to reach their customers.

what3words has divided the world into a grid of 3m x 3m squares, and given each square a unique combination of three random words, known as a what3words address. Now, every apartment building entrance, tucked-away side passage and unaddressed new build entrance has its own what3words address. For example, ///filled.count.soap will take you to the precise entrance of what3words’ London HQ. The what3words app is free to download for iOS and Android, and use via the online map.

Andrew Abraham, Managing Director, Experian Global Data Quality, said: “Inaccurate address and location information can cause serious disruption to both businesses and their customers.

“We recognise the importance of location accuracy for frictionless customer experiences, and partnering with what3words further helps our clients to achieve this. This collaboration gives our customers the exact address and the location information they need in a single, intuitive solution, enabling them to streamline their operations and deliver to the right front door every time.”

Co-Founder and CEO of what3words, Chris Sheldrick comments on the partnership: “There is a huge opportunity to improve the delivery experience with more accurate and easy-to-use location information, and our partnership with Experian will do just that. Together, we're enabling retailers to capture valid address and precise location information, enhancing business operations and customer satisfaction.”


Media contacts:

Robert Goodman, PR Manager, Corporate & Business, UK&I, Experian

Email: Robert.Goodman@Experian.com

What3words contact details: prteam@what3words.com

About Experian: 

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 22,000 people operating across 32 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

About what3words

Co-founded in London in 2013 by Chris Sheldrick, what3words is a simple way to talk about precise locations. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts and car navigation systems. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enables people to find, share and navigate to what3words addresses in 60 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is easily integrated into apps, platforms and websites. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Jaguar Land Rover, Evri, Subaru, Lamborghini, DPD, DHL, and the AA. what3words has proved to be a critical application for emergency services around the world, helping save time and resources when it matters most.