MUMBAI, 20 December 2022: Indian consumers are concerned about identity theft, with 30 per cent of Indian consumers who were surveyed by Experian – the world’s leading global information services company – having been a victim of online identity theft.
For businesses, the indirect impact of fraud can leave a long-lasting negative impression on their customers. With cyberattacks and identity theft on the rise, regulators in India are expecting businesses to be proactive in protecting critical information, detecting and preventing attempts to breach data, and responding quickly to ensure data recovery. To support businesses in protecting their customers from identity theft, Experian has launched Protect My ID, a dark web monitoring solution that empowers businesses to provide end-to-end protection against identity theft to their customers.
Experian’s Protect My ID monitors customer data 24x7, scanning more than 600,000 online properties including websites, blogs, and more. Protect My ID’s dedicated professionals provide businesses with assistance and support in the event of a suspected data breach, which enables them to effectively assist their customers to resolve any breach rapidly and discreetly.
Protect My ID detects stolen Personally Identifiable Information (PII), such as email IDs, banking and financial details, and immediately notifies customers of any data breaches. With minimal investment, businesses can easily integrate Protect My ID into their existing systems to provide value-added services to their customers. Protect My ID enables businesses to build trust with their customers, enhance their business reputation, and generate new revenue streams.
Neeraj Dhawan, Country Manager, Experian India, says: “There has been a rise in identity fraud in India in the last decade, with increased digitalisation during the pandemic catalysing the trend. Businesses need a robust system in place to safeguard their customers from fraudsters as data breaches continue to pose a significant threat. Experian is committed to supporting businesses with innovative solutions to swiftly address and prevent identity fraud risks, and solutions such as Protect My ID provide robust, real-time protection for businesses to secure customer data and identities.”
Experian is a world leader in protecting personal information, and its Fraud and Identity Solutions protect businesses from fraudsters at every stage of the customer lifecycle – from application and account opening fraud to identity theft and transactional fraud – while ensuring a frictionless customer experience.
For more information on Experian’s Protect My ID, visit: https://www.experiansolutions.in/experian-protect-my-id
Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.
We have 20,600 people operating across 43 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.