UK, January 14, 2021: Experian has today published a white paper offering ideas about how the UK can develop a world-leading data industry. It lays the foundations needed to create a culture of data innovation which will drive business growth as we emerge from the Covid-19 crisis.
The Data Debate: a forward view of key trends for 2021 uses the recently published UK National Data Strategy as a framework, highlighting four key areas that organisations should focus on in 2021 to help them succeed in a disrupted, digitalised marketplace. These are:
Jonathan Westley, Chief Data Officer UK&I and EMEA at Experian, said: "The Covid-19 pandemic has highlighted the enormous potential of data to help overcome some of the world's biggest challenges, informing critical thinking and guiding decision making. Emerging from the crisis, data will be a vital tool for organisations to understand shifts in consumer behaviour so they can deliver services in rapidly evolving digitalised markets.
"We are not going back to the way we were before. If businesses are to survive the immediate fallout from the pandemic and thrive in the future, they must understand their new, post-Covid landscape."
The report highlights new insights which should be front and centre of our thinking as we work towards building a world-leading data industry in the UK:
The paper also identifies three future data trends that Experian believes are closest to fruition in 2021. These include:
"As the world becomes ever more connected, the sheer volume, range and variety of available data will continue to grow at a substantial rate," adds Westley. "The ability to analyse and use it in the right way will show us its true value.
"We're seeing increased standardisation, better all-round data skills developed, consumers becoming more motivated to share their data and safeguards put in place to maintain their long-term confidence. It's time to deploy data in new, innovative ways that will create a vibrant UK data economy."
You can read the full white paper here.
Joseph Green, PR Manager, Corporate & Business, UK&I, Experian
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Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.
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