Londoners rank as UK’s most credit aware

Credit Awareness Week runs from March 12, encouraging people to improve their financial futures

UK, 12 March, 2018: New research launched today, ahead of Credit Awareness Week, has found Londoners are the most likely to check their credit report and use their score to find the cheapest deal on cards, utilities and more.

Battersea topped the list of areas where people are most likely to have checked their credit report in the last 12 months, followed by the Cities of London and Westminster, and Ealing Central and Acton. The same areas also rank highly among those most likely to use switching services.

The research highlights the ranging awareness people have of their credit situation. Experian is supporting Credit Strategy’s Credit Awareness Week, which runs from March 12 and aims to empower people to improve their financial futures.

However, the Moor View area of Plymouth is home to the people least likely to check their credit report. Rhondda and Rotherham residents are also highly unlikely to have a handle on what their report contains.

Experian’s research shows the degree to which people are taking control of their finances by shopping around and switching to cheaper deals to help make their money go further. Credit awareness helps people stay in control of their spending and borrowing, and to manage their money successfully.

Encouragingly, public awareness of a number of credit-related issues has increased year-on-year, according to a separate YouGov poll[1] commissioned exclusively for Credit Awareness Week. However, engagement remains relatively low, despite the availability of free credit score services.

The percentage of people who said they know their current credit score went up from 22% to 26%, while 47% have ever checked their credit report, up from 45% last year. However, there is still much misunderstanding. 39% of those surveyed wrongly believe their own credit score can be affected by a previous resident of their address having a poor credit score, while 14% think, incorrectly, that checking their own credit report and score has an impact on their credit rating.

The number of people who believe that lenders should be more open and helpful when credit is refused has also increased. To help, Experian and Credit Strategy have launched an improved ‘credit refusal pathfinder’ tool, to help guide people who apply for credit and get turned down.

James Jones, Head of Consumer Affairs at Experian, said:

“It’s great Londoners are engaged with their credit situation. However, our research also shows many people around the UK are not routinely checking and as a result are missing out on the benefits that taking control of their financial situation can bring. Far too many people are in the dark on the factors that affect their credit score. Likewise the existence of eligibility and comparison services designed to help empower people shop around for better deals and, where credit is concerned, avoid damaging their score while they do so.”

Luke Broadhurst, Managing Director of Credit Strategy, said:

"Credit awareness is the first step along the path to better personal financial management for all. This research, delivered as a part of Credit Awareness Week and hosted by Credit Strategy, is a vital part of this process. We're especially delighted to have partnered with a business of Experian's standing to deliver such useful information for all consumers, the length and breadth of the country."


Table 1: UK constituencies where people are most credit aware - Top


UK Rank checks credit report



Cities of London and Westminster


Ealing Central and Acton


Hampstead and Kilburn


Holborn and St Pancras


Hornsey and Wood Green


Islington North


Islington South and Finsbury







Table 2: UK constituencies where people are most credit aware - Bottom


UK Rank checks credit report



Blaenau Gwent


Houghton and Sunderland South


Merthyr Tydfil and Rhymney


Walsall North


Nottingham North








Plymouth, Moor View


[1] YouGov surveyed 2,164 UK adults on February 7 and 8, 2018. 


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