11 September 2017, Istanbul, Turkey – Every day we get bombarded with irrelevant, repeated messages from companies wanting to sell us more stuff. We tell them what we’re interested in and how we want to be contacted, yet they don’t seem to be listening. That’s because a lot of company’s marketing departments still manually select what offers should be sent out to their customers and may send out many different messages at the same time. Surely there is a better way for companies to contact people?
There is. Experian Marketswitch Optimization is an innovation that has been developed to address this very issue. It automates decisions for marketing departments, taking their goals and constraints into consideration. This helps organisations to design personalised strategies every day to reach their customers and deliver more effective marketing campaigns. As a result, customers will receive the most relevant, appropriate and up-to-date offers.
Turkcell has been recently awarded with a Global Telecoms Business (GTB) Innovation Award 2017 as a result of its Marketswitch Optimisation implementation, and is the first company in Turkey to use the solution.
After the great success of helping keep customer communications fresh and relevant for Turkcell, Experian Turkey’s General Manager Mehmet Bozacıoğlu said: 'Marketswitch Optimization not only takes individual customer needs and preferences into account, but at the same time helps businesses better manage their budgets, subscriber contact rules and channel capacity constraints. Marketing departments can make communications more relevant, recover previously lost communication opportunities and free up more of their own time to focus on marketing strategy and analysis. Marketswitch Optimisation can do this because it has a patented mathematical optimisation algorithm. This is the first and only daily outbound marketing optimization implementation known in the telecoms industry with Hadoop technology'.
Experian is the world’s leading global information services company. At life's big moments – from buying a home or car, to sending a child to college, to growing a business by connecting it with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.
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Turkcell is a converged telecommunication and technology services provider, founded and headquartered in Turkey. It serves its customers with voice, data, TV and value-added consumer and enterprise services on mobile and fixed networks. Turkcell launched LTE services in its home country on April 1st , 2016, employing LTE-Advanced and 3 carrier aggregation technologies in 81 cities. In 2G and 3G, Turkcell’s population coverage is at 99.58% and 96.73%, respectively, as of June 2017. It offers up to 1 Gbps fiber internet speed with its FTTH services. Turkcell Group companies operate in 9 countries – Turkey, Ukraine, Belarus, Northern Cyprus, Germany, Azerbaijan, Kazakhstan, Georgia, Moldova – as of June 30, 2017. Turkcell Group reported a TRY4.3 billion revenue in Q217 with total assets of TRY31.9 billion as of June 30, 2017. It has been listed on the NYSE and the BIST since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr.