Experian’s group president joins other leaders to advance and protect responsible data-driven marketing

New York, N.Y., June 2, 2016Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, today announced that group president Steve Wagner has been appointed to DMA’s Board of Directors, composed of leaders from high-profile companies across various marketing industry sectors including marketing brands, tech, publishing, consulting, finance and marketing service providers.

“DMA is attracting remarkable and diverse leaders to our Board, and this rich diversity of marketers, solution providers, publishers and agencies uniquely positions DMA to address industry challenges from the highest vantage point without being beholden to a particular segment of the industry,” said Tom Benton, DMA’s CEO. “We are thrilled to have an executive with Steve’s level of experience join us on our Board of Directors. Steve brings valuable insight and expertise to the organization and will play a key role in helping us identify, launch and propel innovations and high-value resources and solutions for our members.”

Wagner has held various regional and global leadership positions at Experian, and was most recently appointed group president of Experian Marketing Services in North America, global leader of the e-mail and cross-channel marketing business, and global segment leader for Experian Marketing Services. He began his tenure at Experian leading the North America Consumer Information Services business (the U.S. credit bureau) during the 2008 banking crisis and the economy´s gradual return to growth over the next five years. In June 2013, Wagner was appointed group president of credit services for Brazil, the largest provider of consumer and business credit reference services in Latin America. In June 2015, he also assumed responsibility for the Experian Marketing Services and Experian Consumer Direct businesses in Brazil. Wagner also serves as global chair for the Experian Social Innovation Committee, which invests within Experian’s global businesses to enhance innovation in areas that empower consumers across Experian’s markets.

“DMA is an essential organization in today’s marketing landscape, and Experian is committed to continuing to help advance marketing and the power of data,” said Wagner. “I am honored to be joining such a prestigious board, with the opportunity to work alongside many inspiring peers across the industry.”

The profiles and roster of the entire DMA Board of Directors are available at http://thedma.org/board/.

Contacts:
Michael Uehlein
DMA
1 202 861 2441
muehlein@the-dma.org

Scott Anderson
Experian Marketing Services
1 714 830 3185
scott.n.anderson@experian.com

About DMA (http://www.thedma.org/)
Founded in 1917, DMA is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing and the use of data for good. DMA’s membership is a deep pool of data and marketing talent that routinely brings forward disruptive technology and techniques, and DMA’s unique role in representing both the client-side and supply-side enables it to develop the market for these innovations.

DMA’s advocacy program ensures marketers’ ability to responsibly gather and process or refine detailed data. DMA’s market-driven educational offerings equip its members to stay ahead of the curve of rapid changes in thought leadership and best practices. DMA’s events and communities provide numerous opportunities for today’s marketers — from brands, agencies and solution providers — to connect in-person and online to grow their business and their careers. DMA’s signature event, &THEN, is the largest global event for data-driven marketing and attracts top marketing and advertising leaders and practitioners from around the world.

About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian® is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team and the world’s largest consumer database, we provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.

About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score and protect against identity theft. In 2015, we were named one of the “World’s Most Innovative Companies” by Forbes magazine.

We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2016, was US$4.6 billion.

To find out more about our company, please visit http://www.experianplc.com or watch our documentary, “Inside Experian.”

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Top