Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, received four awards at the 2016 Marketing&Tech Innovation Awards, presented by Direct Marketing News and The Hub. Three Experian Marketing Services' client programs were recognized for their innovation in analytics, email marketing and omnichannel marketing. Emad Georgy, chief technology officer, was recognized with a "2016 Star of MarTech" award for Marketing Technologist of the year.
Through the development of the Experian Marketing Suite, Georgy created a marketing product that allows the interactions between a brand and its customers to be meaningful and engaging, every time. Georgy is an advocate for what he calls "a more human tech culture" because scalability is not just about technology and architecture — it also is about people and growing leaders. His team of developers, engineers, strategists, data scientists and technologists support clients across more than 30 countries.
The winners were announced on March 10 in New York City as part of the 2016 Marketing&Tech Innovation Summit. Award nominations — which were received from more than 100 companies — were judged by Direct Marketing News and The Hub editorial staff, as well as a panel of analysts and senior marketers.
"It is an honor to be recognized by two leading publications in the data-driven marketing and adtech industry for our outstanding work completed on behalf of clients," said Matt Seeley, group president, Experian Marketing Services. "In addition, it's significant to have our chief technology officer celebrated as a leader in marketing technology. It's our award-winning service and leadership that enables us to power innovative marketing programs through the use of data and technology."
Golfsmith International, Delta Airlines and American Eagle Outfitters were all recognized alongside Experian for innovative marketing campaigns that used the Experian Marketing Suite, a flexible cloud-based marketing platform:
Golfsmith turned to Experian Marketing Services to help it segment its customer list to optimize the communications it sends to each customer. The company wanted to improve how it engages and reaches its most valuable customers while also developing a more cost-effective program. Golfsmith leveraged the Experian Marketing Suite to handle everything from data quality to segmentation and postcampaign analysis.
"We found that getting the right direct-mail piece in front of the right customer at the right time can be just the thing to cut through the clutter," said Kim Lewis, vice president, omnichannel marketing, at Golfsmith International. "We are honored to be recognized for this campaign and excited to continue working with Experian Marketing Services to develop marketing programs with our customers in mind."
Experian Marketing Services worked with Delta Air Lines to customize its customer communications based on the customer's flight cycle. The Experian Marketing Suite allowed Delta to leverage data to feed customers the right communication and dynamic content based on where they were in the life cycle of their travels. The new relevant email marketing campaign helped to enhance the travel experience by providing hyperpersonalized content at the perfect time.
American Eagle Outfitters believes that omnichannel represents the future of retail and has a goal to make sure the company meets customers' needs wherever they are, whether at the mall, online or on a mobile device. To help drive qualified online and mobile traffic into stores, AEO worked with Experian Marketing Services to communicate a new Reserve, Try, and Buy program that allows customers to see if an item is available in the company's local stores and reserve it for 24 hours.
The Experian Marketing Suite combines Experian's customer-recognition and linkage technology, consumer database (the largest in the world), analytics, and interactions-management technology. The Experian Marketing Services team worked closely with each of the winning clients on these campaigns, helping them to leverage both the data and technology needed in order to accomplish their specific goals.
Experian also was recognized as a finalist for email marketing innovation with Finish Line. Denice Surjan, senior marketing manager at Experian Marketing Services, was a 2016 Star of MarTech finalist for content marketing.
To learn more about the Experian Marketing Suite and read client success stories, visit http://www.experian.com/marketing-services/marketing-suite.html.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry's highest-rated client services team and the world's largest consumer database, we provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.
We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the "World's Most Innovative Companies."
We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.
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