Scottsdale, Ariz., May 17, 2016 — Experian®, the leading global information services company, today announced that its DataLabs in North America and Gimbal, Inc., a leading mobile engagement and location intelligence solution, are working together on breakthrough data and advanced analytics experiments. The announcement was made at Experian’s 35th annual Vision Conference.
By leveraging Gimbal’s suite of macro-location geofencing and micro-location beacons, these findings could help retailers offer instant credit to customers as soon as they walk into a store, as well as give creditors the ability to prequalify their customers on demand for car and home purchases based on the location of their mobile devices.
“In our lab, we are working on what the future could look like when consumers walk into a retail store, shop for a car or find their dream house,” said Eric Haller, executive vice president, Experian Global DataLabs. “This alliance with Gimbal is one example of how Experian is on the forefront of innovation and doing good things with data.”
Experian’s new state-of-the-art DataLabs facility in San Diego, Calif., is outfitted with Gimbal industry-leading beacons to help Experian’s data scientists use breakthrough experiments to analyze data and deliver greater competitive advantages.
“We are excited to work with a global data-driven company like Experian to utilize the rich location data our solution creates,” said Brian Dunphy, senior vice president of business development at Gimbal. “Further, it is great to be part of a collaboration effort that could enable Experian’s clients to offer mobile instant credit and prequalification to their customers once they’ve opted in, further helping to make their customers’ journey much simpler by leveraging their mobile devices and smart applications enabled by the Gimbal platform.”
Experian DataLabs is staffed by teams of Ph.D. scientists and applied research practitioners with expertise in advanced analytics and modeling, as well as other statistical methods. The labs provide access to Experian resources such as broad, secure consumer and commercial credit data and demographics, which can guide Experian clients in determining their approach. Projects often tackle high-dimensionality problems where computer science, applied mathematics and business acumen intersect to create solutions that can be implemented cost-effectively.
Experian DataLabs operates globally with labs in San Diego, Calif.; London, England; and São Paulo, Brazil. To find out more about Experian’s data innovations and the Experian DataLabs, please visit http://www.experian.com/big-data/datalabs.html.
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About Gimbal, Inc.
Gimbal is the leading mobile engagement and location intelligence solution helping you to understand and engage customers. Our platform combines macro-location geofences and micro-location beacons with a cloud-based solution to build, manage and analyze your location-first mobile experiences. Working with leading enterprises and mobile app publishers, Gimbal enables digital-style insights and engagement capabilities for physical places. Developed as part of Qualcomm, Gimbal continues to innovate and invest in new ways to provide the best bridge between the physical and digital worlds. Visit http://www.gimbal.com/ for more information.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score and protect against identity theft. In 2015, we were named one of the “World’s Most Innovative Companies” by Forbes magazine.
We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2016, was US$4.6 billion.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.