Milan, 3 November 2016 - Alitalia, the main Italian airline, has selected FraudNet from Experian to prevent online fraud risks. The agreement will allow travelers to purchase tickets online in complete safety and complete satisfaction.
The Experian anti-fraud platform operates on two distinct levels, making a double benefit: it supports the company’s fraud detection, thereby reducing losses and improving economic performance and, at the same time, makes it easier for 'genuine customers', based on the account profile and devices. This is because FraudNet doesn’t require intrusive fraud control that interrupts the purchase process. It reports the lowest false positive rate in the industry.
“Thanks to this important partnership with Experian, Alitalia strengthens its ecommerce security and confirms its leading position in fraud prevention in the airline industry. An important result that safeguards both the company and consumers, without impacting the extreme simplicity of the buying process" Stefano Zireddu, Director of Security, Alitalia
The FraudNet solution analyses customer behaviour, blocking fraudsters while allowing legitimate customers to purchase without any obstacles and to experience an optimum service. Furthermore, FraudNet identifies users’ atypical behaviour, based on the known historical context of the account profile and devices: for example, it identifies fraudsters who reuse data or access many accounts from the same device .
“We are proud of the agreement reached with such a prestigious Italian name as Alitalia. The chosen solution is an intelligent system designed to maximise fraud detection and, at the same time, optimise the customer experience for the digital channel which, today, represents one of the key success factors for a service company. FraudNet learns, adapts and combats fraud in real time, especially in periods in which there are more orders, in which companies are more vulnerable to fraudulent attacks”, "says Angelo Padovani, Managing Director, Experian Italia Spa
The platform implementation in Alitalia has been developed through close cooperation and advice about Alitalia’s specific environment, with the final aim to increase the company's digital business.
FraudNet allows users to manage positive and negative lists (White-list and Black-list) of customers and devices. For example, if it is determined that a particular device generated a fraud, this will be included in a negative list, which will block any further event from that device. Different sectors, however, have different needs and risk patterns, so Experian has created lists and specific rules for each sector, in order to provide an additional level of protection. And this is one of its most solid strengths.
Finally, FraudNet provides a number of system-wide reports, including custom reports, as well as a collection of data (events, devices, enrichment and advanced risk), made available for direct use by clients, while fully respecting privacy, to permit further analysis by internal business intelligence tools.
Laura Ippolito, Marketing Manager, Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft. In 2016, for the third year running, we were named one of the “World’s Most Innovative Companies” by Forbes magazine.
We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2016 was US$4.6 billion.