Gartner positions Experian as a Challenger in the Magic Quadrant for Data Quality Tools 2015

Organization focuses on easy-to-use data quality software tools combined with leading information assets that enable more informed decisions

Experian Data Quality, a leading provider of data quality software and services, today announced that it has been positioned as a Challenger in the Gartner Magic Quadrant for Data Quality Tools 2015 report based on Experian’s completeness of vision and ability to execute.

Data is one of the most significant assets that organizations consider when formulating a strategy. Organizations use data analytics to improve the customer experience, drive efficiencies and enhance strategic decision making. Businesses are also starting to monetize data assets. However, a large number also are finding errors in their first-party data.

“Data has become a board-level issue. Information assets can increase or decrease profits based on the data quality and the organization’s ability to use that information,” said Jonathan Hulford-Funnell, global managing director, Experian Data Quality. “Our own research shows an overall lack of trust in data today, with 83 percent of global commercial companies stating that their revenue is being affected by inaccurate data. This is primarily because the people, processes and technology around data have not kept pace with growing consumption methods.”

According to the report, “Despite greater collaboration on data quality issues, only 28% of the companies surveyed actually enforce data quality standards at an enterprise level. Typically data quality standards, where they exist at all, are limited in scope and unenforced.”

“We are starting to see a shift in the market with more businesses investing in data management than ever before. Gartner’s research shows the technology segment growing and our own data finds a shift in data management staffing with the emergence of the chief data officer,” added Hulford-Funnell. “We at Experian Data Quality focus on enabling business users to obtain quality, actionable data to proactively add value to businesses through information assets. We have expanded our business significantly in the last few years and plan to continue to innovate by combining Experian data with leading data management software and services.”

Experian Data Quality clients benefit from easy-to-use, quick-to-implement data management solutions combined with strong Experian information assets. Experian Data Quality has a deep understanding of the global market and an extensive product suite to fit businesses of any size.

To download a copy of the Gartner Magic Quadrant for Data Quality Tools 2015, visit

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990, with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit

About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.

We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”

We employ approximately 17,000 people in 38 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.

To find out more about our company, please visit or watch our documentary, “Inside Experian.”

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for Data Quality Tools, Saul Judah, Ted Friedman, 18 November 2015

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.