Retailers that leverage Experian’s marketing technology saw ecommerce revenue increase more than 10 percent since 2014, according to internet RETAILER®’s leading vendors report
New York, N.Y., Oct. 26, 2015 - Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, topped the list of email marketing vendors to the largest digital retailers according to a recently released report by Internet Retailer.
The 2016 Leading Vendors to the Top 1000 report ranks nearly 200 ecommerce technology and service vendors across 30 categories, based on their number of retail clients and the Web sales they represent. Experian Marketing Services placed ahead of all other email marketing technology providers, as measured by Web sales of the top 1,000 e-retailers in North America. This marks the ninth year in which Experian has led the category. In addition, according to Internet Retailer’s analysis, retailers that leverage Experian’s marketing technology saw their ecommerce revenue increase 10.3 percent from 2014 to 2015.
“Experian Marketing Services’ client-centric approach to data, marketing technology and service has been highly regarded in the industry for decades, and that approach continues to set us apart today,” said Matt Seeley, group president, Experian Marketing Services. “The world’s largest and most progressive retailers and brands continue to choose Experian as their strategic partner because we understand their challenges better than anyone else and have the best people and tools to help them deliver exceptional experiences every time.”
The Experian Marketing Suite is the world’s most flexible cloud-based marketing platform, uniquely combining customer insights, analytics, data quality and cross-channel marketing technology into a single platform. As a client’s campaign requirements and complexity evolve, marketers can easily take advantage of additional insight and functionality across the platform’s three core competencies: Identity Manager, Intelligence Manager and Interactions Manager. Brands use the Experian Marketing Suite to identify and profile customers with greater accuracy while providing added intelligence to gain a complete and current view of the customer. Equipped with flexible campaign management and execution capabilities, the Experian Marketing Suite enables marketers to create personalized interactions in real time, regardless of channel and device.
From email service provider to everychannel service provider
Internet Retailer’s annual guide is widely recognized as the industry’s most comprehensive analysis of vendors to the 1,000 largest retail Websites in North America. It’s also the latest industry report to recognize the Experian Marketing Suite substantial client base.
“The Experian Marketing Suite provides marketing organizations with scale and flexibility to support programs of any size and sophistication,” continued Seeley. “This resonates with analysts and industry experts in that we’re not trying to sell software and walk away; we partner with brands to help them use our data and technology to optimize their marketing programs across channels.”
For the second year in a row, Experian Marketing Services was named one of the top email service providers (ESPs) in the market as profiled in The Relevancy Group’s 2015 report The Relevancy Ring — ESP Buyers Guide 2015. In the report, The Relevancy Group cites Experian Marketing Services as one of the first traditional ESPs to evolve to an “everychannel Service Provider”. According to the report, the “everychannel service provider” differs from the traditional ESP in its ability to support real-time optimization and machine learning using a combination of data, services and analysis.
In July 2015, Experian® was recognized as a “Strong Performer” in the 2015 Forrester WaveTM for Real Time Interaction Management report, which evaluated vendors on their ability to enable brands to deliver contextually relevant experiences across the Customer Life Cycle through customer data management, real-time analytics and insights, and automated cross-channel interactions.
To learn more about the Experian Marketing Suite and read client success stories, visit http://ex.pn/sQYm.
Order a copy of Internet Retailer’s recently released 2016 Leading Vendors to the Top 1000 by visiting its Website.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team and the world’s largest consumer database, we provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.
We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”
We employ approximately 17,000 people in 38 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.
Experian Marketing Services
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Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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