Tapjoy and Experian Marketing Services announce strategic partnership to unlock the power of audience-based targeting for mobile advertising
Tapjoy becomes the first performance-based mobile ad platform to use Experian’s rich data set to target audiences on mobile devices

SAN FRANCISCO, CA and NEW YORK, NY  – July 17, 2014 – Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, today announced a strategic partnership that brings together Tapjoy’s industry leading mobile ad platform with the accuracy and scale of Experian Marketing Services’ cross-channel audience data set. With 450 million monthly active users, Tapjoy is the largest rewarded mobile ad platform in market and the first to enable advertisers to better target their audiences using Experian Marketing Services’ rich, cross-channel insights and full suite of audience segments.  

“Through this strategic partnership with Experian Marketing Services, Tapjoy will be able to unlock the power of audience-based targeting for in-app mobile advertising at scale,” said Steve Wadsworth, CEO of Tapjoy. “We are thrilled to partner with Experian to give mobile advertisers rich and precise targeting capabilities, allowing them to make smarter decisions about how to acquire and engage more profitable customers and grow stronger relationships.”

Tapjoy will have access to Experian Marketing Services’ ConsumerView℠ database, developed and managed by Experian as a currency for powering intelligent, addressable advertising. ConsumerView covers 98% of the U.S. population (299 million people and 116 million households), giving advertisers access to any combination of demographic, behavioral and life stage information as well as category and brand preference insights for the most precise targeting.

Mobile phone usage among U.S. adults is nearly on par with home computer usage, according to data from Experian Marketing Services, as of December 2013. And according to a recent eMarketer prediction, advertisers will spend 83 percent more on mobile than they did in 2013, representing 10 percent of all ad spend. Meanwhile, desktop ad spend is expected to decrease 1.2 percent in 2014, year over year.

“The partnership delivers both on industry and consumer needs, providing intelligent interactions when, where and how they matter most to the consumer,” said Rick Erwin, president of targeting and consumer insights at Experian Marketing Services. “As Experian Marketing Services continues to develop and invest in a strategic partner network that offers our clients end-to-end, omnichannel digital advertising services, Tapjoy’s consistent, proven track record of innovation in mobile and advertising technology make them an ideal partner.”

“We have dramatically increased Tapjoy’s targeting capabilities over the previous quarters, and this partnership with Experian Marketing Services solidifies our leadership position in mobile ad targeting,” said Wadsworth. “Our advertisers now have a unique and robust solution to target ads on mobile based on segmentation, desktop browsing behavior and the power of web based targeting.

Tapjoy was recently recognized by the 2014 San Francisco Business Times Tech and Innovation Awards for Best Advertising Technology and as the Highest Rated Mobile Ad Network in VentureBeat's 2014 Mobile Advertising Index Platform.

For advertisers looking for the best mobile targeting capabilities, visit http://advertisers.tapjoy.com.

Media Contacts:
Patrick Seybold
Tapjoy, Inc.

Suzanne Blackburn
Experian Marketing Services

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. For more information, please visit http://ex.pn/1fSccNf.

About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers.  Tapjoy has a reach of more than 450MM (December, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements.   Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2014 Tapjoy, Inc. All Rights Reserved. Tapjoy, the Tapjoy logo, nGen, Tapjoy Mobile Value Exchange, Tapjoy Marquee Video and other Tapjoy marks are trademarks or registered trademarks and service marks of Tapjoy, Inc. All third party logos and trademarks mentioned herein are the property of their respective owners.