New research from Experian Data Quality reveals businesses hindered by lack of reliable and consolidated data sources
While the majority of companies invest in analytics, most struggle to link data across channels
Boston, Mass., August 26, 2014 — Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the release of a new research study Finding insight through data collection and linkage. The study finds that while most organizations are looking to leverage data better to drive consumer insight, poor data collection and linkage practices are leaving organizations unable to move forward with key business goals.
“While most organizations have started Big Data programs and are investing in analytics, the majority of companies still struggle to collect accurate data and link customer information across channels to develop reliable data sources,” said Thomas Schutz, senior vice president and general manager for Experian Data Quality. “This lack of insight creates operational challenges as well as issues with business intelligence, personalization and customer engagement.”
Experian Data Quality also found that:
• Eighty-three percent of companies have started a Big Data program
• Ninety-four percent of companies believe their customer and prospect data might be inaccurate in some way
• Eight-three percent of companies struggle to link customer information across channels
“The data-driven culture in which we operate today does not function without a foundation of data quality,” added Schutz. “Organizations need to review data collection and linkage practices to take advantage of their data sources better for insight.”
To obtain a copy of Finding insight through data collection and linkage from Experian Data Quality, please visit http://www.qas.com/whitepapers/finding-insight-through-data-collection-and-linkage/contact-form.htm?tid=3826.
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About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.
Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.edq.com.
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Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
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Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
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