Latest Experian Data Quality research finds inaccurate data is affecting strategic business initiatives
Research shows that while data is being used for intelligence, a lack of accuracy is restricting insight
Boston, Mass., June 10, 2014 — Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the release of a new study, The effect of dirty data on business. The report finds that the majority of companies are negatively impacted by poor data, with 84 percent of companies experiencing a data quality challenge.
The top data quality challenge is deliverability, which is important to businesses as they attempt to enhance customer service and improve email marketing conversion rates. Intelligence and insight also are being affected by poor data quality as organizations try to increase customer engagement and drive revenue growth. In fact, 89 percent of companies want to use their data for business intelligence.
“More and more, organizations are saying that they understand the benefit of utilizing first-party and third-party information to improve consumer interactions,” said Thomas Schutz, senior vice president, general manager of Experian Data Quality. “However, we are seeing that on average U.S. organizations believe a quarter of their information is inaccurate. This staggering number directly equates to challenges in business initiatives that rely on intelligence for success.”
Poor data quality also has been found to impact efficiency, real-time marketing offers and the successful creation of a single customer view. Poor information in these areas limits a company’s ability to provide market-leading customer service.
To obtain a copy of The effect of dirty data on business from Experian Data Quality, please visit http://www.qas.com/whitepapers/the-biggest-data-quality-challenges-ebook/contact-form.htm.
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Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.
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