press release

Experian launches the next generation decision management platform in EMEA

PowerCurve™ provides smarter and faster decisions across the Customer Life Cycle

Experian® today announced the EMEA-wide availability of PowerCurve™, its successful latest generation decision management platform, which is currently being deployed by a number of leading global and regional banks and financial organisations to help them drive profitable growth, ensure sharper risk management and implement higher-performing portfolios using advanced analytics, multiple sources of data and deep customer insight.

Experian’s PowerCurve™ builds on more than 30 years’ expertise in helping organisations make the best possible decisions using a powerful combination of data and advanced analytics. This means making smarter, faster and more consistent decisions to acquire profitable customers and increase market share; grow customer relationships and drive sustainable growth; and manage customers more effectively and efficiently for an enhanced customer experience and more long-term profitable relationships. 

Many organisations are already realising the benefits of PowerCurve™ including:

  • Santander, which has signed a five-year contract for the deployment of Experian’s Originations and Customer Management products on the PowerCurve™ platform. PowerCurve™ Customer Management is providing Santander with the ability to create unique profiles for each of its customers, encompassing their entire relationship with the business. This includes scores and metrics for risk, affordability, profitability, propensity to pay and lifetime value. PowerCurve™ Originations identifies the right products for the right customers and shares data, analytics and capabilities across the customer life cycle and product segments, enabling the business to respond quickly to changing market conditions and regulations.
  • The Commercial Bank of Qatar, which is now using Experian’s Strategy Management on the PowerCurve™ platform with advanced analytics to deliver large-scale portfolio growth for its retail consumer business. The investment in PowerCurve™ is the first automated decision and analytics deployment by the Commercial Bank of Qatar and is driving extensive portfolio growth, with the acquisition of new profitable customers for its credit cards, personal loans and automotive finance products. Benefits include operational efficiencies and cost savings through efficient decision automation, as well as portfolio revenue through increased activation and reduced delinquency.
  • The leading Bank in Turkey, Bank Asya, is using Experian’s Customer Management on the PowerCurve™ platform  to deliver a major programme of growth achieved with improved customer risk management strategies that provide greater insight to accurately quantify each customer’s potential lifetime value. In turn the bank is improving profitability by optimising cross-sell and up-sell offers.

Charles Butterworth Managing Director, Experian EMEA comments: “Organisations across EMEA are looking for the best ways to achieve profitable growth, manage customers better, build stronger relationships and protect against risks such as bad debt. The stakes for every customer decision are increasing. Organisations are faced with more data, more competition, greater regulatory pressures and higher consumer expectations. The key to profitable growth will be their ability to use an innovative decision management platform  like PowerCurve™ to make accurate analytics-based decisions quickly, efficiently and consistently as they acquire, manage and grow better customer relationships.” 

“We created the PowerCurve™ platform in response to growing market demands for truly agile decision management software, enabling clients to quickly adapt to dynamic business and regulatory environments. PowerCurve™ fully integrates the power and intelligence of advanced analytics to drive better decision-making, improve efficiency and generate profitable growth. Clients who are already using the platform have seen tremendous value in its ease of use to validate, monitor and improve decision strategies.”


Bruno Rost
Head of PR, Decision Analytics UK & EMEA
Phone: +44 (0) 115 968 5009


Clients can choose to install PowerCurve™ within their own IT environments, integrating the capabilities they need in order to manage costs and leverage their existing software investments. Alternatively, PowerCurve™ can support delivery of Experian’s advanced analytics and decisions in a secure, hosted environment within the Experian firewall at one of its state-of-the-art data centres around the world.

PowerCurve Platform
As a flexible decision management platform, PowerCurve™ offers a unified set of software products that make the process of creating, implementing and improving customer decisions simpler, more efficient and more user-friendly. The first PowerCurve™ software products — PowerCurve™ Strategy Management, PowerCurve™ Customer Management and PowerCurve™ Originations — are available today. 

PowerCurve™ Strategy Management enables organisations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It gives business users the ability to easily design, test, execute, and continuously improve decision strategies. The software uses advanced analytics to help users transform data into knowledge of the potential revenue and risk associated with each and every customer interaction.

PowerCurve™ Customer Management allows businesses to improve the profitability of customer relationships by optimising cross-sell and up-sell offers, improving loyalty and managing risk. The software creates a comprehensive view of each customer relationship across an organisation’s business and product lines, to more accurately quantify each customer’s potential lifetime value, and drive actions to develop and nurture it.

PowerCurve™  Originations allows businesses to harness the value of expanding data assets for a complete view of prospects. Combined with powerful decisioning and business process management capabilities as well as real-time visibility, PowerCurve Originations provides the flexibility to make dynamic customer acquisition decisions confidently and build lifetime customer relationships.

About Experian 
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft. 

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2014 was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
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