Experian Data Quality launches enhanced free trial for Website contact data quality

Experian Data Quality launches enhanced free trial for Website contact data quality
New tool enables users to deploy data validation on their Website in less than five minutes

Boston, Mass., Nov. 4, 2014 — Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the launch of a new free-trial feature that enables users to test Experian Data Quality contact data validation software within their own Website environment in less than five minutes. The new out-of-the-box integration can be executed by any user to test the impact of online address, email and phone validation.

“A large number of companies are collecting customer information through online and digital channels, but the information often is exposed to human error,” said Thomas Schutz, senior vice president and general manager for Experian Data Quality. “Errors in contact data can have large ramifications not only on Website operations, but also on consumer intelligence and marketing. The new free trial allows companies to integrate validation tools quickly to test the effectiveness and impact on their organization.”

According to a recent Experian Data Quality study, less than half of companies have interactive contact data validation on their ecommerce site, which can lead to strong improvements in data quality. The free trial allows companies to test this type of interactive software that prevents inaccurate information by validating contact details while the consumer is still engaged.

To learn more about the Experian Data Quality’s online free trial, visit http://www.qas.com/address-verification-free-trial-form.htm?tid=3877.    

Erin Haselkorn
Experian Data Quality Public Relations
1 617 385 6700

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 8,000 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.edq.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.