Customer data integration service helps companies better organize commercial accounts for improved risk management and profitability

Data SynthesisTM identifies duplicate records, changes in business identification numbers and corporate family relationships, providing a clean master file

Costa Mesa, Calif., Oct. 28, 2014 — Experian®, the leading global information services company, today announced the launch of its new customer data integration service aimed at helping risk managers better determine their current credit risk exposure and improve profitability with a more comprehensive view of their commercial accounts. With Experian’s Data SynthesisTM, companies can pinpoint duplicate records in a portfolio or across multiple portfolios and business units; recognize those accounts with address variations or numerous locations; and identify multiple lines of credit being opened by a company of the same corporate family.

“While often overlooked, one of the most critical components of the risk-management process is understanding an account’s credit risk exposure across multiple portfolios or business units,” said Hiq Lee, president of Experian Business Information Services. “To help address this need, we’ve designed Data Synthesis to continually cleanse, standardize, organize and consolidate commercial data, so risk managers can have a complete and accurate view of their customers across different channels and divisions.”

Data Synthesis is powered by Experian’s BizSourceSM database to provide more thorough and accurate business credit information, as well as its proprietary TrueSearchSM technology to identify how businesses are connected to one another, such as parent companies, headquarters or single-location subsidiaries. By utilizing Experian’s Business Identification Number, Data Synthesis enables users to track their customers over time and ensure the consistent and up-to-date insight they need to effectively manage their portfolios. Data Synthesis is especially critical in understanding the effect a merger or an acquisition may have on a credit portfolio. This level of insight helps risk managers understand and segment growth opportunities, as well as increase revenue by leveraging existing customer relationships.

To learn more about Data Synthesis or Experian’s other advanced business-to-business products and services, visit

Roslyn Whitehurst
Experian Public Relations
1 714 830 5578
Twitter: @RozWhitehurst

About Experian’s Business Information Services
Experian’s Business Information Services is a leader in providing data and predictive insights to organizations, helping them mitigate risk and improve profitability. The company’s business database provides comprehensive, third-party-verified information on virtually all U.S. companies, with the industry’s most extensive data on the broad spectrum of small and midsize businesses.

By leveraging state-of-the-art technology and superior data compilation techniques, Experian provides market-leading tools that proactively support the entire credit life cycle, enabling our clients to find new customers, process new applications, manage customer relationships and collect on delinquent accounts.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.