news release


Boylesports renews contract with Experian for age and identity verification

Nottingham, 20 February 2014 — Experian®, the global information services company, announced today that Boylesports, Ireland's largest independent bookmakers and online betting company, has extended its contract with Experian to provide age and identity checks for its users.

Experian’s service will help prevent underage gaming and protect against the risk of identity fraud. Experian’s automated identity verification tools, Prove-ID, has been integrated into the Boylesports’ online platform, enabling operators to quickly and easily check player identities, conduct age checks and verify payment details in real-time.  For gamers, the automated service means an improved customer experience as genuine customers can be verified quickly and efficiently.

Experian’s authentication platform, Prove-ID, will allow Boylesports to select which criteria it checks against, making sure that identity verifications are accurate and robust. The purpose-built user interface also delivers simplified results, highlighting if there is a problem in the verification process. By determining the authenticity of customers, fraud levels will also be mitigated.

Linda Gray, Customer Services Manager at Boylesports, commented: “Creating an efficient identity verification process is essential for building a trusted and reputable brand, particularly as we grow and expand in international markets. The ability to verify users in real-time, by using Experian’s sophisticated authentication tools, not only helps us maximise the level of trust in the transaction but also ensures a more positive customer experience for those using our platform as time is not only saved on verification processes, giving gamers faster access to sites, but threats such as credit card fraud for online customers are also reduced. Experian has a strong reputation in the gaming industry and its age verification tools and identification management expertise will continue to support Boylesports in the future development of its platform. Experian’s commercial flexibility and proven experience in implementing Prove-ID made it a clear choice for Boylesports.” 

Sandra Green, Director, eCommerce & Gaming, Experian Identity & Fraud, commented: “We look forward to continuing our partnership with Boylesports and delivering our proven identity verification services whilst also reducing any risk of fraud. As the online gaming industry continues to grow at a rapid pace with increased competition, it is more important than ever for online businesses to reduce the length of time and margin for error that occurs during player verification and customer transactions. This ensures a more positive customer experience as users face a reduced risk from fraud and more efficient verification time. Furthermore, against a backdrop of increased regulatory scrutiny, Experian’s ID verification services will help organisations like Boylesports maintain the highest integrity.”
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Bruno Rost
Head of PR, Decision Analytics
Experian UK & EMEA


About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit

About Boylesports
Boylesports is Ireland's largest independent bookmakers and online betting company which offers a state of the art online Sports Betting, Poker, Casino and Bingo gaming experience. Boylesports offers betting on the UK Lottery, Irish Lotto and Monday Millions. It also offers betting on several international lotteries including the Australian, French, German, Canadian, Greek, Hong Kong and Spanish lotteries. Boylecasino, operated by Boylesports,com is a premium online casino site offering a large selection of online slots games, blackjack, roulette and virtual racing games.

Boylesports is regulated under licence by the Isle of Man Gambling Supervision Commission..

For more information on Boylesports, visit