news release


Permission-based Email Marketing takes off in India

Mumbai, 30th August, 2013 –Today, organisations are keen to use leading-edge technologies to engage with their customers, and improvements in permission-based Email Marketing continues to play a significant role in the always-on, interconnected world we inhabit.

CheetahMail, Experian’s permission-based email marketing platform, has always enabled brands to connect with their customers via precise, targeted messages and promotions. Experian Marketing Services (India) has now signed up with Thomas Cook (India), Cox & Kings, Ezeego, Star CJ and BabyOye, and will partner with these prestigious brands to help them engage with their audience through advanced Email Marketing strategies. Experian CheetahMail’s access to a global roster of clients, working across industry segments and verticals, empowers its clientele to design and deploy highly effective Email Marketing programs and deliver Return on Investment (ROI).

On securing these new signups Mr. Naveen Bachwani, Head of Experian Marketing Services, said: “Experian CheetahMail is pleased to partner with Thomas Cook, Cox & Kings, Ezeego, Star CJ and BabyOye to help improve the effectiveness of their digital marketing programs. The objective of every marketing campaign is to get the right message delivered to the right consumer at the right time.  At Experian, our team of highly experienced professionals enables customers to adapt their marketing strategies to suit their customers’ needs and preferences and follow an appropriate segmentation approach. This approach helps them improve engagement with their customers, ultimately, resulting in better returns on their marketing activities.

Donald Kwag – Head of Marketing, STAR CJ commented, “We are very happy to have been associated with Experian as it has changed our thought process and way of doing email marketing. Their prompt response and fast resolutions for all issues /concerns raised is one of their USP’s. Their creativity and zeal to try and execute new things on email marketing is what we like best. With them we are seeing our best numbers in terms of open rate, Click Through Rate’s (CTR) and conversions.”


About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

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About Experian Marketing Services:
Experian takes a solution-centric approach to Email Marketing, working with clients to understand their unique needs and helping them engage with their customers through the entire customer lifecycle. With the best-in-breed CheetahMail platform – the world’s largest permission-based email marketing platform - Experian gives clients with the ability to provide relevant, timely email communication to their customers, and accurately measure the results.

Experian India