Online searches for Royal Baby increase 300% as due date nears

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Online searches for Royal Baby increase 300% as due date nears

Searches suggest baby will be a girl, named Alexandra or Charlotte born on the 16th July 2013

London, 3 July 2013 – Online searches for the royal baby grew by 300 per cent in the UK last week, accounting for one in every 12,000 internet searches, according to the latest analysis from Experian using its online competitive intelligence tool, Experian Hitwise

Top five things people want to know about the royal baby are:

  1. Due date (15% of all royal baby searches)
  2. Names (5.5%)
  3. Gender (1.9%)
  4. Odds (1.3%)
  5. Kate’s baby shower (1.1%)

James Murray, Digital Insight Manager, Experian Marketing Services commented: “As the royal baby's due date approaches, interest in the name and sex of the baby is creating new levels of excitement amongst the British public. Like all royal occasions, this is both a topic of national interest but also a huge business opportunity for brands. Gambling has really captured the public imagination around this event with 1.3 per cent of all royal baby searches focusing on odds. When it comes specifically to the betting searches, people are more likely to want to bet on the name of the baby rather than the due date.”

Top four outcomes people want to bet on for the royal baby:

  1. Name (52% of all royal baby betting terms)
  2. Gender (9%)
  3. Due Date (4%)
  4. Weight (1%)

James Murray added: “If the wisdom of the crowds is to be believed (through what they search for) then the baby will be a girl, named Alexandra or Charlotte born on the 16th July 2013.”

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Alexandra Banks
PR Manager, Marketing Services UK&I
Tel: 07966 102 823

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, data quality and cross-channel marketing. We help organisations from around the world intelligently interact with today’s dynamic, empowered and hyper connected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximise profits.

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About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.