Nottingham, 8 November 2013 — Experian®, the global information services company, announced today that it has partnered with Jaro, an innovative new online game which is aiming to become the world’s largest single annual fundraising initiative with prize money of $1 billion. Experian will provide the new charitable e-gaming concept with its identity verification services to help the organisation authenticate the age and identity of its users.
Experian’s automated identity verification tools, Prove-ID and ID Manager, will be integrated into the Jaro platform, enabling operators to quickly and easily access Experian’s services to check player identities in real-time. This partnership will ensure Jaro can counteract issues such as identity fraud and underage gaming, while also guaranteeing the integrity and fairness of the tournament.
Experian’s authentication tools, Prove-ID and ID Manager, will allow Jaro to select which criteria it checks against, making sure that identity verifications are accurate and robust. The purpose-built user interface also delivers simplified results, highlighting if there is a problem in the verification process. By determining the authenticity of customers, fraud levels will also be mitigated.
Anthony Farah, CEO, at Jaro, commented: “Creating an efficient identity verification process is essential for building a trusted and reputable brand, particularly as we grow and expand. The ability to verify users in real-time, by using Experian’s sophisticated authentication tools, will not only help us maximise the level of trust in the transaction process but will also help provide a more positive customer experience for those using our platform. Experian has a strong reputation in the gaming industry and its age verification tools and identification management expertise will prove vital to the future development of our platform. Experian’s commercial flexibility and experience in implementing Prove-ID and ID Manager systems made it a clear choice for Jaro.”
Gary Wood, MD at Experian Decision Analytics commented: “Jaro is a very exciting new concept and we look forward to working in close partnership to deliver the identity validation process while also reducing any risk of fraud. The online gaming industry continues to grow at a rapid pace and with increased competition in the market, it is more important than ever for online businesses to reduce the length of time and margin for error that occurs during player verification and customer transactions. Furthermore, against a backdrop of increased regulatory scrutiny, Experian’s ID verification services will help operators like Jaro.com maintain the highest regulatory integrity.”
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Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Jaro is a gamified crowd funding platform currently benefitting 15 iconic charities. It is the brainchild of Vivant Ltd, a leading digital ideas company based in Sydney, Australia. The idea behind Jaro stemmed from a desire to use digital engagement to help charities generate funding in a more efficient manner. Jaro costs US$10 to play and players get to choose how much of each US$10 ticket purchase is split between charity and a prize pool. Their goal is to raise a total of US$1bn within 12 months, making Jaro the world’s largest fundraising event, largest prize and largest social game.
Vivant Ltd is regulated by the Isle of Man Gambling Supervision Commission under a Licence issued on 18th March 2013. Jaro launched in the UK on April 16, 2013.
For more information, visit www.jaro.com.