London, 9 July 2013 — Experian®, the global information services company, today announced that Tom Blacksell has been appointed as Managing Director of its Marketing Services business line in the UK & Ireland.
Tom joins the business from the management consulting and information technology services group Capgemini, bringing with him 18 years of business experience in roles including CEO of UK Consulting, Head of Sector and Sales for the UK Systems Integration business, and Head of Market Development, global consulting.
Most recently at Capgemini Tom focused on the consulting specialism of digital transformation and was previously UK board sponsor for Marketing for five years. In addition to his leadership experience, Tom also has a strong client-focus, having worked with clients across a range of industries in previous roles with Ernst & Young and Exxon Mobil.
In his new role, Tom will be responsible for leading the growth of Experian Marketing Services in the UK and Ireland and driving innovation to help brands improve their consumer insight, data quality and cross-channel marketing. He will report to Craig Boundy, Managing Director of Experian in the UK and Ireland.
Commenting on his appointment Tom said: “Experian’s data, insight and technology sit right at the heart of so many successful marketing campaigns to create brand experiences that deepen customer loyalty, strengthen brand advocacy and maximise profits for clients. I’m looking forward to joining a global market leader with a talented team and helping clients to make even smarter marketing decisions about how and when they communicate with their customers and prospects.”
Craig Boundy, Managing Director, Experian UK & Ireland, said: “Tom’s reputation in the industry, his experience and the exceptional calibre of leadership he is able to bring to our organisation is second to none. This, together with his strong industry connections, makes him a great fit for our Marketing Services business as it continues to transform how brands interact and connect with their customers.”
Head of PR, Experian Marketing Services
T: 0115 992 2515
M: 07966 847821
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, data quality and cross-channel marketing. We help organisations from around the world intelligently interact with today’s dynamic, empowered and hyper connected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximise profits.
For more information, visit www.experian.co.uk/marketingservices