Experian acquires Pacific Micromarketing to deliver world-class data analytics

Experian acquires Pacific Micromarketing to deliver world-class data analytics

Sydney, Australia, 18 January 2013 – Experian© the global information services company, today acquired Pacific Micromarketing, a subsidiary of PMP Limited, to deliver enhanced consumer analytics data and services to its customers.

Pacific Micromarketing is a leading consumer data and analytics business operating in Australia and New Zealand. It offers customers access to in-depth consumer data and insights through a range of software products and services, including Mosaic™.  

The acquisition is a further step in Experian’s strategy to provide high value data-driven digital marketing services.  Pacific Micromarketing’s suite of products will be integrated with Experian’s existing digital offerings to complement and strengthen Experian’s overall range of services including enhanced consumer segmentation, analysis and multichannel marketing capabilities.

Matt Glasner, General Manager, Experian Marketing Services, said: “We have been working closely with PMP over the years to deliver a highly valued consumer segmentation tool, and this acquisition is a natural extension of the relationship.

“The enhanced analytics service responds to a shift we are seeing among our clients.  Organisations are looking to gain a single customer view of how consumers engage with their brands online and offline and determine the most effective way to communicate. We are now able to move beyond a product-based service to a full-service offering that is unparalleled in Australia and New Zealand.”

Pacific Micromarketing employs 27 people with offices in Melbourne, Sydney, Brisbane and Auckland. All Pacific Micromarketing staff will be employed by Experian in their current roles.


About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com and http://www.experian.com.au/

About PMP Limited 

At PMP, we’re dedicated to increasing return on marketing investment for our customers.  Over the past decade, we’ve developed a suite of smart media solutions which help our clients create, target and deliver effective messages to their target audiences. It’s all part of our mission to leverage the finest technology and the best people to deliver better, customer-focused solutions for our clients than generate better business outcomes

For more information visit, www.pmplimited.com.au

About Mosaic
Mosaic is also a global consumer classification tool and is available in 27 major countries. It classifies a billion consumers worldwide, covering a third of the surface area of the Earth and is available in all of the world’s most prosperous economies including China, North America, Europe and Asia Pacific.


Kendra Dubyk
n2n communications
02 9213 2345