UK consumers make 115 million visits to online retail sites in one single day
UK spent 15.3 million hours shopping online on Cyber Monday
Searches for “Black Friday” up 355 per cent this year
London, 3 December 2013 - Experian, the global information services company, has today revealed the scale of online retail shopping this Cyber Monday (2 December 2013). Insight from Experian Hitwise, the online competitive intelligence tool, shows that Cyber Monday 2013 was the biggest and busiest day ever for online retailers in the UK.
British Internet users made an astonishing 115 million visits to retail websites on Monday 2 December, representing a 2.5 per cent increase compared to Boxing Day 2012, the previous record holder for biggest ever shopping day. Compared to last year’s Cyber Monday, visits were up by 3.3 million representing a 3 per cent growth year-on-year.
Additional data points include:
For the first time in the UK Black Friday (29th November 2013) also showed extensive growth:
Further peaks are expected around 9th December and Christmas Eve as retailers ramp up their marketing efforts and there is a rise in last-minute buying online with consumers taking advantage of click-and-collect services and shorter delivery times. Boxing Day is still on course to break records as the biggest retail day ever.
James Murray, Digital Insight Manager for Experian Marketing Services commented:“As expected Cyber Monday smashed previous online shopping records, making the 2nd December 2013 the biggest single day of online shopping we’ve ever witnessed. Black Friday has also become an event in the UK calendar and this could have had a spillover effect on Cyber Monday shopping in the UK.
“This certainly isn’t the end of the festive period’s shopping rush however, and we expect to see sustained online figures throughout December. Consumers have never been savvier and with more ways to shop than ever before, engaging with customers at the right time and across every channel is essential to maximise sales in what is shaping up to be another record breaking Christmas period for online retail.”
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Head of PR, Experian Marketing Services
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Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, data quality and cross-channel marketing. We help organisations from around the world intelligently interact with today’s dynamic, empowered and hyper connected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximise profits.
For more information, visit www.experian.co.uk/marketingservices